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Times Network awarded Porter Prize 2016 for ‘Creating Distinctive Value’

Porter Prize is organized in honour of the renowned philosopher, thinker, Harvard faculty member and father of the modern strategic field, Michael E Porter. The central idea of the prize is to propel companies to compete on the basis of value creation, innovation and strategy

BestMediaInfo Bureau | Delhi | October 4, 2016

Times-Network_Porter-Prize

The International Business arm of Times Network, part of India’s largest media conglomerate, The Times Group, was recently awarded one of the most coveted corporate awards, the Porter Prize 2016, which aims to recognize strategic acumen of corporates in India.

The Porter Prize in the ‘Creating Distinctive Value’ category was received by Times Network MD & CEO, MK Anand, and Head of International Business, Naveen Chandra, in the presence of Minister of State for Civil Aviation Jayant Sinha at an event held in Delhi. The ‘Creating Distinctive Value’ award honoured Times Network International Business for their outstanding performance in the industry, ability to offer unique solutions to customers, effectively creating new market spaces, segments and providing solutions that redefine the market.

Porter Prize is organized in honour of the renowned philosopher, thinker, Harvard faculty member and father of the modern strategic field, Michael E Porter. The central idea of the Porter Prize is to propel companies to compete on the basis of value creation, innovation and strategy and has a robust three-stage process of making an application, strategy audit and jury evaluation.

Anand said, “This is a proud moment for us all at Times Network. Winning the Porter Prize in ‘Creating Distinctive Value’ is a testament to our central credo – ‘Now or Nothing’. With over 100 million English viewers, Times Network is the most powerful media platform to influence opinion makers in and about India. We realize that beyond nurturing a profitable business we are also in a unique position to speak to our audiences and effect positive change in the social and economic spheres through our powerful channels. Towards that end, we are happy that we have been able to put together highly impactful platforms in India and across the globe along with like minded partners and start making a difference."

Chandra added, “We are delighted to win the coveted Porter Prize for strategy. Times Network has reached over 80 countries in five continents in just under five years building distinctive value for the business. The Indian diaspora globally is a very potent audience and we have built many high impact engagement platforms for the diaspora in various countries to connect with emerging opportunities in India and for Indian companies seeking to grow internationally. The prize is great validation of our strategy and we hope to build on this further in the years ahead.”

The network which expanded its operations to the UK last November, now delivers segmented and differentiated content to over 1.4 million viewers in that market. Internationally, the network is present across 83 countries and has plans to start operations in France and Germany in the near future.

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