The online shop for pre-owned cars celebrates Diwali with its first-ever digital campaign, #ZindagiMeinAageBadho, targeting middle-class Indian families and their ambition to buy their own car
BestMediaInfo Bureau | Mumbai | October 28, 2016
Truebil, a virtual marketplace for pre-owned cars, has come up with its first-ever digital campaign on the occasion of Diwali, #ZindagiMeinAageBadho. Targeting the increased buying activity during the festive period, Truebil has launched the brand film as part of the campaign that focuses on middle-class Indian families and their ambition to buy their own car. The campaign is conceptualised in-house. The film showcases a perfect mix of emotions, storytelling and aspirations to engage the audience.
Commenting on the campaign strategy, Shubh Bansal, Co-founder, Truebil, said, “Diwali is a very special time and is considered an auspicious occasion to buy something big and new. Cars have always held a special aspirational value among Indians and there is no better time to bring this cherished asset home than during the festive period. Diwali brings with itself endless optimism and happiness. We at Truebil aimed to show our potential customers that they can enhance their jubilation this season with Truebil. We are thrilled with how the ad film has shaped up as every Indian will feel an instant connect with it and the protagonists on an emotional level.”
Dinesh Sajnani, Producer, Entertainment Quotient, said, “An emotionally uplifting script, an excellent client and a lot of teamwork have been the key in #ZindagiMeinAageBadho. Arjun's direction and a touch of the soulful music added the magic.”
The brand film features a quintessential Indian couple with the wife discussing her colleague’s new car after returning home from a tiring day at work. Unfortunately, due to the financial pressure beset upon them, they've been unable to buy a car of their own, a feeling many Indians can relate to. However, with Truebil's affordable price options, the husband decides to take a bold leap and surprises his wife on Diwali with a beautiful looking pre-owned car, purchased from Truebil.com.
Truebil believes in ensuring a satisfied consumer experience. It handholds its sellers and buyers throughout the entire transaction process of buying or selling a pre-owned vehicle. Truebil is witnessing a 20 per cent growth (MoM) with more than 3,000 verified cars registered on its portal. So far, the platform has sold 2,500+ cars in Mumbai alone worth Rs 87.5 crore GMV. Currently, the sales rate in Mumbai is 125 cars per month.
Production House: Entertainment Quotient
Director: Arjun Chakradhar
Creative: Truebil Team
Music Composer: Samyuktha Narendran