Sujata Appliances scouting for creative, digital and media agency

The kitchen appliances company plans to spend around Rs 10-15 crore on the marketing front

Akansha Mihir Mota | Mumbai | October 19, 2016

Sujata Appliances has called for a creative, digital and media pitch. The brief for the pitch is to promote the brand and bring out the benefits of the company's products. The overall media spend by the company is approximately Rs 10-15 crore.

The incumbent creative agency on the account is AndAnd Brand Partner while its media agency was Exposure Media.

Elaborating on the pitch brief, Sujata Appliances spokesperson told BestMediaInfo.com, “The brief for the creative mandate is to increase awareness of the brand and to demonstrate product superiority in such a way that our brand can get a premium against the brands that are conceived and perceived to be premium as on date.”

The company plans to promote the brand on a 360-degree platform.

Kitchen appliances company Sujata was launched in 1980. Its turnover as of March 2016 was Rs 107 crore. The company intends to set an example of 'Make in India' in the kitchen appliances category.

Info@BestMediaInfo.com

Info@BestMediaInfo.com