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Ranbir becomes ninja warrior in Panasonic’s new ad

The campaign, conceptualised by IBD, promotes the features of the ‘Shinobi Pro’ LED TV series

BestMediaInfo Bureau | Mumbai | October 5, 2016

Panasonic-TVC Click on the Image to watch the TVC.

Panasonic India has kicked off a new television commercial campaign for its ‘Shinobi Pro’ LED TV range with brand ambassador Ranbir Kapoor. The range that is inspired by the art of precision in combat exemplified by the Japanese ninja (Shinobi) features Ranbir Kapoor as a Shinobi warrior.

Conceptualised by IBD Pvt Ltd, each frame of the ad film introduces new Panasonic technologies such as sharp design, bright colours with Hexa Chrome Drive, clear and crisp sound and IPS Super Bright Panel Plus. Ranbir Kapoor is revealed in the end as the Shinobi warrior.

Sarthak Seth Sarthak Seth

Commenting on the new TVC, Sarthak Seth, Head, Brand and Marketing Communications, Panasonic India, said, “At Panasonic, we constantly understand customers’ evolving lifestyles and create smart products that help in complementing and improving their lives. We have always ensured on pursuing a better life for each individual customer by providing advanced technology and premium features in our products. Our new campaign brings alive this essence and positioning by communicating that Shinobi Pro is a product of superior and contemporary Japanese technology. After receiving a phenomenal response for our Shinobi Pro LED series, we aim to generate more sales with our new campaign featuring Ranbir Kapoor during the festive season.”

Speaking about the creative thinking behind the campaign, Srikant Rath, COO, IBD Pvt Ltd, said, “The TVC is a direct take off on the basic premise of the brand Shinobi Pro. The story makes a strong attempt to build an affinity between the brand and its imagery of a Shinobi warrior. Shinobi is a warrior in Japanese martial tradition. This TV range is technologically advanced and cutting edge. The TVC attempts to communicate that superior technology is used to craft the TV range, specifically the bright panel and colour display.”

The 360 degree campaign will be supported on television, print, OOH, cinema and digital. Focusing more on HD platforms, the TV campaign will air on spots of popular reality shows such as Bigg Boss 10, Jhalak Dikhhla Jaa 8, Dance+, The Kapil Sharma Show and Super Dancer among others. The commercial further reinforces the brand promise of delivering solutions to complement the lifestyles of the internet generation of today, which is fast paced and needs technology on the fingertips.

The TVC

[youtube]https://www.youtube.com/watch?v=Hkcv3aAPEYs[/youtube]

Credits

Client: Panasonic

Agency: IBD Pvt Ltd

Creative team: IBD Team

Account management: IBD Team

Director (of the film): Nitish Sharma

Producer: Salim Singh

Production house: Human Touch Story

Post production studio: Prime Focus

Music credits: Naozad Patel

Editor: Ankit Halai

Info@BestMediaInfo.com

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