Conceptualised by Hakuhodo Percept, the campaign aims at bringing out the car’s qualities in a simple manner
BestMediaInfo Bureau | Mumbai | October 24, 2016
Click on the Image to watch the TVC.Hakuhodo Percept’s new campaign for Maruti Suzuki’s Ciaz Smart Hybrid engine sedan brings to the forefront the technology and efficiency of a hybrid engine in regenerating energy through a TV commercial that went on air on October 19.
The Ciaz Smart Hybrid engine sedan that rolled out of the Maruti Suzuki stable received tremendous response from people across India last year. Once again, it has roped in Ranveer Singh to tell customers how the Ciaz Smart Hybrid regenerates braking energy for a smoother and efficient drive.
Vinay PantTalking about the new campaign, Vinay Pant, AVP, Marketing, Maruti Suzuki, said, “Ciaz Smart Hybrid has changed the segment completely with its futuristic style and technology. With our new campaign, the aim was to create a communication that defines the benefits of our product effectively. The campaign thus developed meets the objective perfectly.”
The idea was to establish the concept of regenerating energy, which sounds complicated but is actually extremely simple.
Sabuj SenguptaSabuj Sengupta, National Creative Director, Hakuhodo Percept, “Our main objective was to highlight the smart hybrid technology in an extremely futuristic and simple way. An idea that's easily understood by the Ciaz Smart Hybrid customer.”
In the commercial, one can see Ranveer Singh simply enjoying his drive, while the car is doing all the work. The technology behind the Ciaz Smart Hybrid regenerated braking energy is explained through a unique graphical visual with electric streaks. Dynamic and interesting, this depiction explains the working of Smart Hybrid technology through a stunning and sophisticated technique.
The TVC:
[youtube]https://www.youtube.com/watch?v=l-UIF2jVazM[/youtube]
Credits:
Client: Maruti Suzuki
Brand: Ciaz
Creative Agency: Hakuhodo Percept
National Creative Director: Sabuj Sengupta
National Planning Director: Jayanto Banerjee
CD Art: Niloy Som
ACD Copy: Tripti Kakkar
VP Servicing: Amit Bhatt
Client Servicing: Amiya, Mehak
Director: Paul Meyer
Production House: Matchbox Films
