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Life OK launches new season of Savdhaan India

With a new tagline 'Darr kar nahi datt kar', the show took the campaign across the country and interacted with citizens of Delhi, Lucknow and Ahmedabad

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Life OK launches new season of Savdhaan India

Life OK launches new season of Savdhaan India

With a new tagline 'Darr kar nahi datt kar', the show took the campaign across the country and interacted with citizens of Delhi, Lucknow and Ahmedabad

BestMediaInfo Bureau | Delhi | October 3, 2016

SI_EP

Life OK's flagship series Savdhaan India has kicked off its new season with a hard-hitting avatar. The new season's philosophy 'Darr kar nahi, datt kar' urges citizens to break their attitude of letting things be, of letting the powerful get away with crime, of not speaking up out of fear and face crime head on.

Savdhaan India took the campaign on ground across the country and interacted with the citizens of Delhi, Lucknow and Ahmedabad. The show is telecast every day at 10 pm.

The campaign began in Delhi with the 'Darr kar nahi, datt kar' anthem. The pledge movement was unveiled for the first time. In the next leg of the campaign, the anchors visited notorious crime locations and interacted with the citizens there. Sarkhej Gandhinagar Highway in Ahmedabad and Patrakarpuram Chauraha in Lucknow were visited as hit-and-run cases and eve-teasing incidents are prevalent in these locations.

Savdhaan India has always acknowledged the youth to be change agents. Following the visit to the crime locations, the team of Savdhaan India visited schools and colleges. The hosts invited the students to become partners in this attitudinal revolution. The students using a palm scanner and digitally pledged their support. The hosts discussed youth-related issues like eve-teasing, ragging, bullying and cybercrime. At HK College in Ahmedabad, many students shared harrowing experiences of being bullied and eve-teased and how they fought it. In CMS, Gomtinagar, the students and the hosts had a very relevant discussion on how to protect themselves on social media.

A picture lasts forever and with that thought, the team of Savdhaan India created a huge pledge wall in these three cities. All those who were a part of this initiative clicked their pictures against the wall to remind themselves of the pledge they took. More than 1,000 pictures were collected. The hosts felicitated the brave-hearts who narrated their own stories of facing crime fearlessly, taking the initiative 'Darr kar nahi, datt kar' to life.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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