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JWT appoints Pinaki Bhattacharya as National Planning Director

Bhattacharya, along with Mythili Chandrasekar, NPD, will work closely with Bindu Sethi, Chief Strategy Officer, to champion the just-launched JWT way of working – The Pioneering Process

BestMediaInfo Bureau | Mumbai | October 27, 2016

Pinaki Bhattacharya Pinaki Bhattacharya

Pinaki Bhattacharya has been appointed National Planning Director of J Walter Thompson India. Bhattacharya has been with J Walter Thompson for over six years now and in his last role as Senior Vice-President and Executive Planning Director, he has been the planning lead on many of the marque brands in the Delhi office.

With over 20 years of experience, Bhattacharya has worked across diverse categories such as food and beverages, nutrition, confectioneries, technology, automobile and durables. Besides building brands and creating winning solutions for brands, he is a fabulous team leader and mentor to young planners.

In his role as NPD, Bhattacharya along with Mythili Chandrasekar, National Planning Director, will work closely with Bindu Sethi, Chief Strategy Officer, to champion the just-launched, new J Walter Thompson way of working – The Pioneering Process.

Tarun Rai Tarun Rai

Announcing Bhattacharya's appointment, Tarun Rai, CEO, J Walter Thompson South Asia, said, “The planning function has always been J Walter Thompson’s strong suit. After all, we invented the planning function in New York way back in 1968. With so much disruption in just about every aspect of marketing and communication, planning as a function assumes even greater importance today. The focus of JWT Planning is on solving our clients’ business problems and our new collaborative process – The Pioneering Process – seeks to do just that. It gives me great pleasure to announce Pinaki’s new role as a National Planning Director. Bindu Sethi, our Chief Strategy Officer, now has two senior colleagues in, Mythili and Pinaki to lead the largest team of planners in India.”

Bindu Sethi Bindu Sethi

“Pinaki is a real asset to the team. There are a few senior planners in India who are able to bring consumer insight into category and brand solution thinking. Mythili adds dimension to our trio by bringing a unique creative edge into the planning thinking process,” said Bindu Sethi, Chief Strategy Officer.

“It’s been six wonderful years of working on and learning from some of the most exciting brands and interesting categories. The new role gives me a wider canvas of brands and people that I hope to influence and help grow. Taking on new roles and challenges that are otherwise daunting seem easier when you are at JWT because of the wonderful and absolutely top class teams and leaders that one is surrounded by – both within the agency and in our client organisations,” said Bhattacharya.

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