The two-wheeler company’s latest campaign, conceptualised by L&K Saatchi & Saatchi, includes five television ads featuring five of its most popular products
BestMediaInfo Bureau | Mumbai | October 28, 2016
Hero MotoCorp has rolled out its latest brand campaign called #DilonKiDiwali. The 360 campaign conceptualised by Law & Kenneth Saatchi & Saatchi went on air on October 24 with five television ads. Full page print ads, radio commercials and digital campaign went live subsequently. The campaign celebrates the company’s milestone of having sold over 70 million two-wheelers.
The campaign #DilonKiDiwali is about bringing people together during Diwali, by reflecting on traditions and creating new ones. Featuring five of the most popular products from the Hero MotoCorp stable, each of the five TVCs narrate short and simple individual stories of people who are together or get together thanks to their Hero two-wheelers.
The first story has a father explaining to his son why Diwali is celebrated. The second story revolves around a couple riding the Hero Duet scooter. The third story is about a young girl who reunites with her grandparents instead of wishing them on facetime. The fourth story is about someone stuck at work during Diwali and cancelling plans with his brother. His brother, however, gets on a Hero Maestro Edge and rides all the way to his office to celebrate Diwali with him. The fifth TVC is about a man brightening up the Diwali in an orphanage by celebrating with gifts and festivities with the kids.
Commenting on the campaign, Rahul Nangia, Jt National Creative Director, Law & Kenneth Saatchi & Saatchi, said, “The campaign celebrates Hero’s role in bringing people together with simple and real stories.”
“Hero is a nation brand with 70 million customers. When it’s the nation’s biggest festival, they are responsible for bringing so many families and friends together and touching millions of lives, celebrating the true spirit of Diwali with heart,” said Debarjyo Nandi, Sr Vice-President, Law & Kenneth Saatchi & Saatchi.
Client: Hero MotoCorp
Agency: Law & Kenneth Saatchi & Saatchi
Creative: Rahul Nangia, Kartik Smetacek, Sreekumar PuthanVeetil, Pritam Shettigar, Amol Dahanukar, Shahid Sheikh, Lalit Bharadva, Clyde Galbao, Ketan Pote
Account Management: Debarjyo Nandi, Amit Sharma, Rachana Chirania
Film: Vijay Vigamal, Sudhindra Mishra
Production House: Apocalypso Filmworks Pvt. Ltd.
Director: Pradeep Sarkar and Kshitij Ravi Prasad
DOPs: Tushar Kanti Ray and Aadil Afsar
Executive Producer: Panchali Sarkar
Associate Producer: Sanjeet Kumar
Editor: Mrittika Mukherjee
Online: Sandeep Patel
Sound Engineer: Anilkumar Konakandla
Post Producer: Sapna Thaker
Art and Production Design: Madhu Sarkar Kuriakose
Music: Ronit Sarkar