Sujata is part of Mittal Electronics, established in 1980 and is among the oldest and largest manufacturers of mixer juicer grinders. The account, worth Rs 15 crore, will be handled from the agency’s Gurgaon office
BestMediaInfo Bureau | Delhi | October 27, 2016
Havas Media Group India has bagged the integrated media duties of Sujata. The account will be handled from Havas Media’s Gurgaon office led by Uday Mohan. The account size is estimated to be around Rs 15 crore for the India market. The incumbent on the business was Exposure Media.
Sujata is part of Mittal Electronics, established in 1980 and is among the oldest and largest manufacturers of mixer juicer grinders. Over the last three decades, Sujata machines have been the pride of many a kitchen, be it homes, restaurants, cafes, juice parlours or 5-star hotels.
Founded by Brijmohan Mittal, the brand’s philosophy to innovate, design and manufacture a world-class product completely in India makes a fabulous ‘Make in India’ story where every bit of the manufacturing and R&D is indigenous. Today the use of Sujata products in more than 18 countries and a manufacturing capacity scalable to more than 50,000 units per month stands testimony to this fact.
Akhil Agarwal, Founder and CEO, Sujata Appliances, said, “Sujata was started and continues to be driven by a singular vision: to create without compromise. Our products’ performance over the last three decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their commitment, passion and integrated media strengths have convinced us that they are the best partners for our growth. We look forward to a long and fulfilling partnership with them.”
Speaking on winning the account, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Sujata has maintained its reputation for over three decades on the basis of its long-standing relationship with its trade partners, retailers and consumers. We are delighted to be associated with such a brand that has stood the test of time and successfully maintained the lead in an age of cut-throat competition. This is the right time for consumer electronics & home appliances (CEHA) manufacturers to reconnect with their audience and we look forward to providing meaningful solutions for the brand.”
“Sujata is a pioneer brand which thrives on quality and reliability. At play will be Havas Media Group's integrated media skills centred on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Sujata. We look forward to working with the team and strengthening its presence within the CEHA segment,” commented Mohit Joshi, Managing Director, Havas Media Group, India.