Grey group joins hands with ICanHelp.in for World Contraception Day

A new video campaign features a bindaas dadi who talks about contraception and busts ridiculous myths about sex and pregnancy

BestMediaInfo Bureau | Mumbai | October 7, 2016

Click on the Image to watch the TVC.

Grey group India launched a new social media campaign for ICanHelp.in on the occasion of World Contraception Day. Conceptualised and executed by Grey group India, the video features a bindaas dadi or iDadi talking about contraception and busting ridiculous myths about sex and pregnancy.

The 'iDadi' is seen rubbishing myths surrounding contraception among the youth in a fun, illuminating, bold and engaging fashion. She also gives insights on the right contraceptive use and how one should have kids by choice and not by chance.

Leroy Alvares

“With the volume of information being consumed online, ICanHelp.in wanted to leverage this trend on World Contraception Day to dispel myths around contraception. The campaign approach is all about making us myth busters rather than myth mongers. iDadi, a character we created, looks at common myths and facts in a humorous manner,” said Leroy Alvares, President, Digital Services, Grey group India.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/10/World-Contraception-Day.jpg

Credits

Client: ICanHelp.in

Agency: Grey group

Creative: Team Grey group India

Info@BestMediaInfo.com

Info@BestMediaInfo.com