AVT Premium is a tea brand that enjoys leadership status in Kerala and Tamil Nadu. It is the second largest selling dust tea brand in the country
BestMediaInfo Bureau | Delhi | October 24, 2016
AV Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. AVT Premium is a tea brand that enjoys leadership status in Kerala and Tamil Nadu.
The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting.
Ravi Sanker, CEO of AVT Consumer Products, said, "We are pleased to work with FCB Ulka. Their team has shown willingness to go the extra mile to understand our brand, the market and the opportunity in front of us. We appreciate their collaborative approach and are expecting excellent and effective work from them."
Nitin Karkare, CEO, FCB Ulka, commented, "We are delighted that AV Thomas & Company has chosen us as their advertising partners for their flagship tea brand, AVT Premium. As a company with a strong legacy we are proud to be working with them in ensuring that AVT Premium builds on its leadership status in the market."
Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said, “AVT Premium is a brand we’re very excited to work with. The brand has a strong legacy in the South, and the challenge of building on such a robust foundation is extremely exciting. We look forward to creating some great work on the brand.”
Menaka Menon, Vice-President, FCB Ulka Bangalore, added, "AVT Premium, being an out and out market leader, and having a longstanding equity in its markets, we needed to figure out how we could build on all that the brand already stands for. Going ahead, we look forward to creating work that will help the brand scale new heights."
AV Thomas & Company has diversified interest in plantation, biotechnology, leather, oleoresin, value added spices and consumer products in food and beverage category. In the branded packet tea market, the company is one of the top contenders in the Indian branded packaged tea market, and its flagship brand AVT Premium is the second largest selling dust tea brand in the country.