The digital platform of Viacom18 will offer exclusive content ranging from kitchen politics to bedroom plotting to bathroom fights and a lot more
BestMediaInfo Bureau | Mumbai | October 26, 2016
Viacom18’s over-the-top (OTT) platform Voot announces yet another ‘exclusive’ with India’s biggest reality show ‘Bigg Boss 10,’ airing on the network’s flagship general entertainment channel Colors. Voot, besides being the only on-demand destination where one can catch the full episodes of Bigg Boss, will showcase exclusive content that will have stories from the house in a special dedicated space called ‘Unseen Undekha.’
Sharing additional details on Unseen Undekha, Monika Shergill, Head, Content, Viacom18 Digital Ventures says the audience will get an immersive experience of Bigg Boss 10 (BB10) on Voot. After doing a 24-hour live of the last season of Bigg Boss, this time all of the reality show’s content will be shown on Voot. Shergill says it will have a range of content from funny moments to gossips to fights to dedicated playlists like kitchen politics, bedroom plotting, chit-chats in the garden, bathroom fights and so on.
The content is divided according to the likes of the audience and with Unseen Undekha; Voot will give BB10 fans a richer experience. The catch-up episode goes live on Voot the morning after the television telecast. Unseen Undekha too will go live on Voot at the same time.
Exclusive content on Voot will include stories on nominations, results, weekly task announcements, captain selection, post-eviction interviews of the contestants and discussions on the luxury budget. All this will give the audience a totally immersive feel of BB10.
It is too early to speak about engagements on social media as there could be some content play as well, says Shergill. Unseen Undekha will be promoted on the digital platform. Salman Khan will also mention it before and after the show.
Gaurav Gandhi, COO, Viacom18 Digital Ventures, said, “Voot brings the biggest entertainment show on Indian television, Bigg Boss, for our users. Bigg Boss is one of the few shows where the fandom goes to epic levels and the viewers want ‘all that they can get’ about the contestants and what’s going on in the house. ‘Unseen Undekha’ answers all such questions and gives you much more ‘never seen on TV’ content. This unique property, along with the full episodes of Bigg Boss being available on-demand, would complete the offering for the fans of the show.”
Voot users can now exclusively stream all of the content around Bigg Boss -- all day, every day for the next 100 days and feel even more immersed in their favourite show.