Basu has over 26 years of experience in marketing across categories and will bring in the client's perspective to the agency
Akansha Mihir Mota | Mumbai | October 20, 2016
Eggfirst has appointed Rajat Basu as the new Vice-President, Client Services. He will directly report to Ravikant Banka, Co-Founder and CMD, Eggfirst. Given his experience in the marketing background, Basu brings a marketer's perspective to the agency.
Explaining the reason for making a shift from marketing to the agency side, Basu said, âOn the client side you get restricted to the brand that you work on. There comes a time when you are doing more of a routine work rather than the strategy and you know that you are missing on important things. The options before me were brand consultancy or advertising. Now having joined here, I get to work across a portfolio of 15-20 brands. I get to work across categories. This was the reason for my shift from my previous company to here.â
Commenting on the appointment, Banka said, âI have known him for many years. He brings in a good amount of marketing experience. He comes from the other side and not from the advertising side. He brings a level of maturity and seniority with a cutting edge marketing thought process. Rajat gets us the clientsâ perspective in-house and that adds tremendous value. I think he is a strong addition to our agency.â
Basu has over 26 years of experience in the field of marketing. His last job was at Peninsula Land (Ashok Piramal Group) as the Head of Marketing. Before that he has worked with companies like Aanya Real Estate, World Kitchen Inc, Godrej Sara Lee, Eureka Forbes, UB Group, Bennet & Coleman and Aristocrat Marketing.