The advertising veteran will steer creative offerings for Edelman across SAMEA region
BestMediaInfo Bureau | Mumbai | October 13, 2016
Edelman, a global communications marketing firm, has announced the appointment of Sachin Talwalkar as Regional Executive Creative Director, South Asia, Middle East and Africa (SAMEA). Based in Mumbai, Talwalkar will report to Gavin Coombes, Managing Director of Edelman Digital APACMEA and Rakesh Thukral, Managing Director of Edelman India and will steer creative offerings for Edelman across SAMEA region.
Talwalkar, who has over 16 years of industry experience, has worked across agencies and geographies, most recently at Commonwealth/McCann in Mumbai where he served as Executive Creative Director (APAC) since May 2012. He began his career as Art Director in 2000 with BBDO Dusseldorf in Germany and has since worked with Saatchi & Saatchi (Milan), onesingleline.co.uk (his own agency in London) and Contract/JWT (New Delhi).
âWith the communications and marketing landscape changing dramatically over the last several years, we are firmly committed to expanding our creative offering, both in scope and in ambition,â said Robert Holdheim, Chief Executive Officer of SAMEA, Edelman.
âSachin will oversee creative teams across SAMEA. With his tremendous global experience, we expect him to have an immediate impact on behalf of our clients across the region,â he added.
Commenting on his appointment, Talwalkar, said, âTodayâs media landscape is evolving rapidly and, in the process, the roles played by PR and marketing firms have begun to blur. By collaborating across Edelman, the creative team can play a critical role in elevating the overall creative offerings and solutions for clients. I am excited about working with Edelman, which not only has a rich history but also a forward-looking vision for the business."
Talwalkarâs global client roster included Wrigleyâs, Epson, Fa, Henkel (Germany), Procter & Gamble Oral Care (Italy) Fiat Automobiles (UK), among others. In India, he has worked with LâOreal Paris, Dabur Shampoo and Glucose, Walt Disney, Times of India Publications, Aditya Birla Group, Ten Sports, Hindustan Lever Ltd among several others. His work has been recognised by many major awards, including Ad Club Germany, Mobius, Eurobest, Epica, Cresta, Cannes, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards and LIAA.