Dentsu India bags creative and strategic mandate of Hug Innovations

The agency bagged the deal for the world's first gesture-controlled smartwatch in a multi-agency pitch

BestMediaInfo Bureau | Mumbai | October 18, 2016

Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for the world's first gesture-controlled smartwatch -- Hug-- following a multi-agency pitch.

Simi Sabhaney

Simi Sabhaney, CEO, Dentsu India, said, “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations, said, “Dentsu's passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

Vidya Sankar

Commenting on the win, Vidya Sankar, Vice-President, Dentsu India, said, “We are delighted to partner with Hug. It's an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

Rahul Vengalil

Rahul Vengalil, Business Head, Isobar, said, “We are excited to be working with Hug, the world's first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

Hug Innovations is a technology start-up endeavouring to bridge the gap between humans and technology through its wearable products. Hug delivers all the features like other smartwatches but brings in a great differentiator through gesture control. Through hand gestures, you could turn up the music, dim the lights, play console games, switch presentation slides, fly your remote-controlled helicopter or drones like a pro, navigate smart televisions, and even control any virtual reality-based applications.

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