The channel has acquired the format rights of the live reality show from Keshet International
BestMediaInfo Bureau | Mumbai | October 17, 2016
Colors, the Hindi general entertainment channel (GEC) from the Viacom18 stable, will launch the Indian adaptation of Rising Star, one of the most internationally celebrated singing reality shows, in early 2017. The announcement came following Colors’ licensing deal with production and distribution giant Keshet International, acquiring the rights for the reality show. The show, which has live viewer engagement at its core, will be produced by Optimystix Entertainment in India.
The channel already boasts of a string of some of the most popular international format shows, including Jhalak Dikhhla Jaa (Strictly Come Dancing), Bigg Boss (Big Brother), 24 (24), Khatron Ke Khiladi (Fear Factor) and India’s Got Talent (Got Talent).
Raj Nayak, CEO, Colors, said, “For the first time, here is a reality show that will not only be live but will also give the viewers an opportunity to engage with the progress and build-up of the show sitting at home. What is beautiful about the format is that it’s instant and live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”
With digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format that puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.
Gary Pudney, Head of Asia, Keshet International, said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high-end content.”
The Rising Star format, created and produced by Tedy Productions and Keshet Broadcasting, has since its inception in 2013 enthralled global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries, including Israel, USA, Brazil, Portugal, Argentina, China, Cambodia and Indonesia among others.