The sequel of the super-hit show will carry forward the storyline with a 24-year leap
BestMediaInfo Bureau | Mumbai | October 5, 2016
Naagin first premiered on Colors in 2015 to shake the foundations of conventional viewership and to carve a path as the No.1 blockbuster on Indian television. Shivanya’s (Mouni Roy, an ichhadhari naagin) life took precedence as she sought revenge while guarding the nagmani from evil beings with her love, Ritik (Arjun Bijlani), by her side.
And now it’s Shivanya’s daughter, Shivangi’s turn to take the legacy forward as Colors’ record-breaking finite fiction series returns for a brand new expedition with Naagin 2. Hoping to protect Shivangi from the naagin gene and a cursed fate, Naagin 2 will see Shivanya battling her legacy.
Returning to the show for a second extraordinary season will be actor Mouni Roy, who will don the dual avatars of Shivanya and Shivangi, along with Adaa Khan (Ruchika and Sesha), Sudha Chandran (Yamini) and Aashka Goradia (Avantika). Shivangi will find love in the arms of Rocky (Karanvir Bohra). Set against the scenic hills of Dehradun, Ekta Kapoor-led Balaji Telefilms’ formidable offering Naagin 2 premieres on October 8 and will be telecast every Saturday and Sunday at 8 pm.
Raj Nayak, CEO, Colors said, “Naagin has been a gloriously successful proposition for us, whose precise casting, gripping narrative and flawless execution has found appeal with audience across the country, and has redefined the 8 pm slot on weekends. As content creators our challenge with a show like this was to weave the perfect narrative connecting childhood folklore to its real life projection on screen, thus making Naagin a landmark show. It has been the numero uno show among Hindi GECs and the feedback that it had received gives us confidence that the second edition will surpass all previously set benchmarks.”
Naagin, in its first season, highlighted a saga of love laced with revenge. As the story drew to a close, Naagin featured triumph over evil as Ritik (Arjun Bijlani) and Shivanya became parents to a young girl, Shivangi. And, as the sands of time flow, Naagin 2 will progress by 24 years, now focusing on Shivangi’s life as she blossoms into a young woman, against the scenic backdrop of Dehradun. While Shivangi is oblivious about her mother’s true identity and her history, Shivanya hopes that her daughter will be spared from the naagin gene – a truth that will only be revealed on Shivangi’s 25th birthday.
Manisha Sharma, Programming Head, Colors said, “With Naagin we opened up another genre of entertainment for the viewers. Naagin created history with its compelling storyline to become the unprecedented No.1 show on Indian television. And now, as we kick-off Naagin 2, here’s another tale with a shape shifting snake at its helm that will once again make fantastical characters television’s newest stars.”
Elaborating on Naagin 2, Ekta Kapoor said, “Naagin is a very special show for me. The show marked my first foray in the mystical genre, and empowered us to explore a different kind of storytelling altogether. As we proceed, we bring together not only the show’s original cast, but also a volley of newer faces who will narrate Shivangi’s tale, as she takes the mantle of being the nagmani’s protector forward. This season we are raising the bar on visual effects to incorporate newer technologies, and will put together a tight and engrossing narrative to heighten viewer experience and build intrigue like never before.”
To promote Naagin 2, the channel has devised an extensive integrated marketing campaign across mediums, including print, cable and DTH, radio, news channels, OOH, cinema, etc. This will be complemented by a robust digital campaign incorporating multiple social media platforms like Facebook, Twitter, Instagram, etc. The channel has also planned on-ground activations aligned with the Colors Golden Petal Club across multiple markets.