Introduces the theme ‘Sunte hi pyaar ho jaye’ to appeal across age groups
BestMediaInfo Bureau | Mumbai | October 6, 2016
92.7 Big FM has introduced ‘Retro-Romantic’ positioning in Delhi with the theme ‘sunte hi pyaar ho jaye’ (you’ll fall in love by listening). The new strategy aims at capturing the true spirit of Delhi by striking a balance between ‘retro’ and varied facets of love – including passion, flirtatiousness, romance and fun.
The radio station is offering unique content in line with its core theme that is fresh, lively and romantic with timeless music from 70s to 90s, making listeners tune into the frequency of love and engaging them with interesting show formats. The radio network has strategically crafted new shows and brought on board RJs with a vibrant tonality.
RJ Dev kick-starts mornings with his ‘Morning Show with Dev’ from 7am to 10am; RJ Simran hosts a mid-morning show about fashion, gossip and romance from 12pm-2pm; award-winning RJ Ananta brings in the liveliness during the evening time band from 5pm-9pm; and RJ Pallavi engages listeners with love stories from the current times, the ones that will keep the listeners hooked to the show from 9pm-11pm.
Ashwin Padmanabhan, Chief Operating Officer, Reliance Broadcast Network Limited said, “If there is any emotion that has a universal appeal irrespective of age, social or geographical differences, it is love. ‘Sunte hi pyaar ho jaye’ is about celebrating love. Romance is timeless and the beautiful music between the 70s and 90s depicts the emotion beautifully. Our aim is to provide content that is retro in nature and appeals across age-groups. We are confident that our new identity will be welcomed and embraced by all.”