The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead the Delhi office
BestMediaInfo Bureau | Delhi | October 12, 2016
The BBH network today announced the launch of its new office in Delhi to strengthen the agency’s presence in India. BBH’s first office in India was launched in Mumbai 2008.
The agency has named Shreekant Srinivasan as General Manager, Vasudha Misra as Executive Creative Director and Ankit Singh as Strategy Director to lead the Delhi office.
Both the BBH Mumbai and Delhi offices will operate as one BBH India entity, giving Delhi based Clients easy access to the full BBH offer.
Neil Munn, BBH Global CEO, said, “The BBH brand has real momentum across Asia. The region is an increasingly important part of both our commercial and creative agenda. We see opening in Delhi as a natural next step and are excited by the opportunities that lie ahead.”
Subhash Kamath, CEO & Managing Partner, BBH India, said, "Delhi has become a very important market for our industry. Given the recent growth & success of our business, it felt like the right time to establish ourselves here. In Vasudha, Shreekant and Ankit, we believe we have the right kind of people that make the BBH brand anywhere in the world: tremendous talent & experience, but above all, integrity and honesty. I'm looking forward to working closely with them to establish the Blacksheep in this market.”
Russell Barrett, Chief Creative Officer & Managing Partner, BBH India, said, “Delhi is an exciting market, filled to the brim with amazing brands and opportunities, so why wait this long to open up? We absolutely had to find the right people. I’m really very excited to work with this team and help them make this new BBH office exactly the same at heart, yet strikingly different from any BBH office anywhere in the world.”
Srinivasan brings with him 15 years of experience in advertising where he has worked with agencies like Leo Burnett, Contract, W+K and Sapient Nitro and a number of brands such as Dominos, Royal enfield, Chevrolet, Uninor, GSK, Abbott.
Srinivasan said, “I have always gravitated towards working with people and organizations that inspire me. BBH is exactly that space - an agency with a very clear point of view, from office culture to perspectives on the business. My task is to build the culture of "good people, great work" in Delhi/NCR, and deliver work truly represents the black sheep.”
Misra also brings 15 years of experience, having worked at JWT and FCB and has helped build brands like Tata Docomo, Snapdeal, Naukri.com, Jeevansathi.com, 99acres, KFC, John Players, Hero Pleasure, Bausch & Lomb, Obi mobiles, Cargill foods.
“After spending more than a decade in one agency, BBH just felt like the right place at the right time. It does not think of itself as a typical agency, and this can be seen in the way it approaches brands and the work it does. So I'm looking forward to working here, with giddy excitement and just a wee bit of insane terror,” said Misra.
Singh’s expertise lies in consumer behavior, cultural discourse and technology. Previously at Grey and Leo Burnett, he has created new strategic direction for brands like Indian Army, Kinder Joy, Blackberry, Cinthol, Colors, Lacto Calamine, HDFC Life and Birla Sun Life.
Singh said, “Leading strategic planning for BBH in a new market is definitely an exciting opportunity. My key responsibility would be to bring BBH’s global strategic superiority to Delhi with a relevant local flavour. Looking forward to the exciting times ahead.”
BBH has already built a strong base in Delhi with clients like real estate portal Makaan.Com and Philips and has several new business projects in progress.