Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE are in top 10. Tesla and Dior join the list at #89 and #100, respectively
BestMediaInfo Bureau | Mumbai | October 6, 2016
Brand consultancy Interbrand has named Apple, Google and Coca-Cola as the three most valuable brands in its 2016 Best Global Brands report, with automotive and technology brands dominating the ranking and Tesla and Dior entering the top 100 brands. In its 17th year, the report reveals the anatomy of growth and features an insider’s view of how great brands grow as great businesses.
For the fourth year in a row, Apple and Google claimed the top positions. Apple’s brand value grew by 5 per cent to $178,119 million, while Google’s brand value rose 11 per cent to $133,252 million. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE rounded the top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.
The world’s five top growing brands include Facebook (48 per cent growth), Amazon (33 per cent), LEGO (25 per cent), Nissan (22 per cent) and Adobe (21 per cent).
The methodologies used in the 17th annual report analyses how brands help grow businesses, from delivering on customer expectations to driving economic value. This methodology was the first brand valuation method to become ISO certified.
The ranking is based on three key components that contribute to a brand’s cumulative value:
Jez Frampton, Global Chief Executive Officer, Interbrand, said, “It’s clear the best global brands are not just weathering change, but driving it. They understand their anatomy of growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.”
Ashish Mishra, Managing Director, Interbrand India, said, “There is an increasing shift from businesses leading brands to brands leading businesses. That opens clear avenues of growth. Brands grow businesses by building a strong culture, optimising structures and governance inside the organisation, while anchoring differentiated experiences on the outside.”
With a combined 29 positions, automotive and technology brands dominate this year’s report. Retail is the top growing sector, increasing 19 per cent, followed by the sporting and luxury sectors — each experiencing a 10 per cent increase.
The top 100 brands have a combined total value of $ 1,796,384 million, an increase of 4.8 per cent from 2015. For the complete top 100 ranking and the report with comprehensive analysis of growth, sector and industry trends, visit www.bestglobalbrands.com.