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An ode to chai, from Happy Creative Services and Chai Point

The campaign pays tributes to the beverage which is synonymous with the rhythm of life in India and transcends all boundaries

BestMediaInfo Bureau | Mumbai | October 6, 2016

Chai-Point Click on the Images to watch the TVC.

Chai Point joins hands with Happy Creative Services to make a film -- an ode to chai (tea) and how it fuels India. With countless tea stalls that line the road to the home-made brews, chai is synonymous with the rhythm of life in India. This cup of goodness transcends all boundaries -- social, economic or otherwise -- to fuel an entire nation.

The one-minute film shows various scenarios of how Indians consume tea. The beverage keeps them going all day long at work, whether it is in office, or at a mechanic shop or a watchman who is on night duty. The beverage keeps everyone going at all the time, irrespective of the time.

Amuleek Singh Bijral Amuleek Singh Bijral

Amuleek Singh Bijral, CEO and Co-Founder, Chai Point, said, “This video is an ode to chai. We have always been in awe of the emotional energy with which this beverage makes India run. Our purpose is to ensure that we deliver chai with an unwavering commitment to quality and hopefully inspire all towards greater progress.”

Kartik Iyer Kartik Iyer

Kartik Iyer, CEO and Co-Founder, Happy Creative Services, said, “Chai is easily the one of the greatest levellers in India. It is the fuel that runs through the veins of organisations and streets of our cities. To even try and say something about chai is like starting to write the words for a never-ending poem. Let’s just say we have just taken the first step in the right direction for Chai Point.”

In addition to the video, the brand will continue to celebrate this drink through a campaign on the digital space.

The TVC:



Client: Chai Point

Agency: Happy Creative Services

Co-Founder and CEO: Kartik Iyer

Co-Founder and CCO: Praveen Das

COO: Siddhartha Roy

Senior Creative Director: Naren Kaushik

Associate Creative Director: Varun Khullar

Creative Controller: Viraj Nandivadekar

Group Account Director: Rohini Radhakrishnan

Group Account Manager: Ashwin Rasquinha

Account Supervisor: Aditi Chawla

Production House: Bloc

Director: Anna Joseph

Executive Producer: Ujaala C

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