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Amazon Web Services highlights key trends

Cost pressure, content growth, peak demand, competitive pressure, global market and core competency are some factors companies should focus on

BestMediaInfo Bureau | Mumbai | October 7, 2016


Amazon Web Services (AWS) was back with its second media summit in India. After hosting a summit with its partners in April last year, this year was bigger and better. Chandra Sankholkar, Head, Business Development, West, Amazon Internet services, highlighted some of the key trends in the space which will help organisations go digital.

Sankholkar began the day by telling fellow media members on how cloud computing has made life easier. Companies like realised it about a decade ago when they decided to work with AWS. Hotstar too uses AWS Cloud when it comes to the platform and the services they offer.

Some of the trends that AWS helps companies are as below:

Cost pressures: Trade capital expense for variable expense. Pay for content you store and process as you go.

Content growth: Benefit from massive economies of scale as AWS helps you adapt your content storage and compute needs.

Peak demand: Stop guessing capacity. Handle unpredictable percentage bursty traffic.

Competitive pressures: Increase speed and agility. Shorten time-to-market, test and new approaches.

Global market: Go global in minutes. Global availability instantly, with no commit.

Core competency: Stop spending money on running and maintain data centres. Focus your resources on your content.

AWS has been working with names like Zenga TV, Dainik Bhaskar, Hotstar,, Culture Machine, NDTV, Tata Sky, Eros Now, Fox Star Studios and The Hindu among others.

Neeraj Roy, CEO, and Varun Narang, SVP, Hotstar too highlighted how AWS’ could technology has helped them store tremendous amount of data. Hotstar, which has one of the largest libraries among Indian over-the-top players, has been able to offer that size only because of AWS. Hungama, which has a large music library and is increasing day by day, is using Amazon’s web services to help offer content to the audience.

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