This year, the Media Review will be presented in Mumbai by Jonah Goodhart, CEO and Co-Founder, Moat and Shashi Sinha, CEO, IPG Mediabrands, India
BestMediaInfo Bureau | Mumbai | October 4, 2016
The Advertising Club’s coveted Media Review has gained eminence as a leading thought leadership and ideas exchange platform. Started in 2005, the review has emerged as one of the most important event on the annual rooster of The Advertising Club (TAC) along with the reckoned Effie, Emvie, Abby, M.Ad Quiz and Young Achievers’ Awards. Creating awareness and driving discussions on game changer trends in media, the upcoming chapter of Media Review will see Jonah Goodhart, CEO and Co-Founder, Moat and the dynamic, Shashi Sinha, CEO, IPG Mediabrands, India together present the Media Review. This edition of the review is all set to be held on October 13 at 6.15 pm at the Imperial Room, 8th Floor, The St. Regis (Hotel Palladium), Lower Parel, Mumbai.
Goodhart will address the engaging subject of ‘View ability: The big challenge of digital measurement’. Sinha will speak on ‘Growing India’s Adex with measurement.’ With more than half of the ads online today not viewable, it is definitely not what it seems. The review will throw light on the growing significance of view ability in the digital advertising industry. From base view ability metrics of time and pixels in context to extensive non-human traffic detection to brand safety metrics and more, the forum will provide imperative insights on key issues of measurement.
Raj Nayak, President, The Advertising Club, said, “The media environment is very dynamic and constantly evolving with new trends and innovations. It is imperative for us to stay ahead of the curve on adopting new trends while also pioneering new game changer ideas and initiatives. Knowledge platforms like the Media Review are a great enabler and allow all who is part of this industry to be aware stay innovative and stay relevant.”
Shashi Sinha, CEO, IPG Mediabrands, India, said, “An impactful campaign is one that is creative, innovative and aligns with the business objectives. Measurement is imperative to be able to assess value and impact of the campaign in effectively delivering on the brands’ message. Also measurement helps provide qualitative insights, allowing brands to fine tune their messaging and achieve significant optimisation for their spends.”
Media Review 2016 with its esteemed panel addressing key areas of measurement is set to add significant value to advertisers and agencies, empowering them with knowhow that will help them achieve confidence in their media planning decisions by weeding out waste. It will also allow digital broadcasters to distinguish their high quality and high viewable inventory from the competition.