Zirca wins ad sales mandate for MailOnline in India

It will help expand the in-country reach of the world's largest English language newspaper website

BestMediaInfo Bureau | Delhi | September 7, 2016

Zirca, an independent digital solutions company, has won the mandate to exclusively sell MailOnline's advertising across India and, in turn, help expand the in-country reach of the world's largest English language newspaper website. Also known as dailymail.co.uk, MailOnline is the website of the Daily Mail, a tabloid newspaper in the United Kingdom, and of its sister paper The Mail on Sunday.

Currently reaching more than 238 million unique visitors across the globe every month, 6.7 million of whom are based in India, MailOnline offers breaking news and investigations as well as show business, political, travel and health stories. It has newsrooms in London, New York, Los Angeles and Sydney and publishes over 1,600 news stories, 19,540 photographs and 650 videos each and every day.

Neena Dasgupta

“News consumption is dynamically changing across the world and India is no exception. The country is on the cusp of digital transformation and we fully believe in the high potential the market holds for MailOnline,” said Neena Dasgupta, CEO, Zirca. “We are confident that through our collaborative approach we will be successful in creating and delivering cutting-edge digital marketing solutions for the Indian market.”

“With nearly 7 million unique visitors per month, India is a very important market for MailOnline. We look forward to Zirca connecting India's leading advertisers to MailOnline's highly engaged and valuable readership,” said James Leaver, General Manager, International, MailOnline.

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