Zindagi pulls plug on upcoming Pakistani co-production show Teri Meri Jodi

Three ongoing Pakistani shows on the channel will also end on October 2

BestMediaInfo Bureau | Mumbai | September 28, 2016

Teri Meri Jodi, a co-production show with Pakistan-based Geo TV that was slated to launch on October 3 at 10.30 pm on Zee's Zindagi channel, has been cancelled.

Subhash Chandra, Chairman of Essel Group and former chairman of Zee, said at a press conference in Delhi on September 26, “It's an unfortunate decision we had to take to stop all programming from Pakistan. We at Zee have tried for the past 24 years to bridge the gap. However, the one-way street is not working. We took a decision in our hearts right after the Uri attack. Our team met and agreed for the same. We at Zindagi want to respect the sentiments of our viewers, and of our country, and that is why we had to take this step.”

The channel will pull off air three of its ongoing Pakistani shows. However, the plan to remove these shows from the airtime was announced sometime back. The shows are seeing their organic end and not being stopped midway.

Subhash Chandra

“Zindagi has been the reason for the rise of a number of stars from Pakistan but when we requested them to at least condemn the attacks without naming their country, none of them came forward,” he added.

The channel will launch five other shows on the channel while maintaining the popular Turkish show Fatmagul. The new shows will be Agar Tum Sath Ho (Indian content 7 pm), Little Lord (Turkish drama 7.30 pm), TV Ke Uss Paar (Indian sitcom 8.30 pm), Fatmagul (Turkish drama 9 pm), Feriha Season two and Khwaabon Ki Zamin Par (Indian drama 10 pm).

As per the network, Zindagi, over the last 27 weeks, has maintained its position as the No. 1 Premium Entertainment Channel with 710 average GTVTs. (Source: BARC Alpha Club ratings; TG: NCCS A1, 6 Metros, Period: WK5' To WK 32'2016, AV GTVTs).

Sunil Buch

Sunil Buch, Chief Business Officer, ZEEL said, “Zindagi was launched with the promise of bringing the best shows from across the world to Indian television screens. Our compelling content has always been and will continue to be our calling card. A thought leader in premium entertainment with a distinct character, Zindagi presents finite world stories with bold narratives which unveil universal emotions. The Alpha Club numbers give us resounding encouragement that we are on the right path of providing premium entertainment. What sets the channel apart is its consistent commitment to show finite, real, vibrant, and premium world stories. Hand-picked stories from India, Turkey, Spain, Italy, Latin America and Korea, among others, will now be available on the channel. For our bi-lingual premium audience, for the first time ever in India, Zindagi will also soon be available on a dual feed of Hindi and English. It will also be the first channel in the Indian TV industry to offer live streaming on Periscope, simultaneously with the linear TV feed.”

Info@BestMediaInfo.com

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