Zee Anmol Cinema gets a grand launch

Garners a whopping 235.327 million Impressions as the channel makes it to top five Hindi movie channels

BestMediaInfo Bureau | Mumbai | September 16, 2016

At the end of last month, Zee Entertainment Enterprises (ZEEL) announced the re-launch of Zee Premier as Zee Anmol Cinema. The channel, which went live from September 1, seems to have garnered a good opening week by making it to the top five Hindi movie channels.

The channel was at No. 5 with 235.327 million Impressions in its opening week in combined Urban + Rural markets. The free-to-air (FTA) Hindi movie channel had as many as 189.831 million Impressions in Rural markets alone.

It seems that Zee Anmol Cinema has had the biggest opening week so far. If one were to see launch numbers of other FTA Hindi movie channels for NCCS 4+, HSM Rural; Star Utsav Movies had 143.889 million Impressions in the rural market and 187.094 million Impressions in combined U+R markets. Sony Wah had 93.923 million Impressions in Rural markets and 124.981 million Impressions in U+R markets. Rishtey Cineplex had 76.320 million Impressions in Rural markets and 113.864 million Impressions in combined markets.

Some of the most viewed titles on Zee Cinema Anmol include a mix of old and new titles like Ganga Jamuna Saraswati, Singh is Bling, Diljale, Dilwale and Gadar among others.

The channel shows content exclusively curated for the rural audience who aspire the urban lifestyle while still being rooted to their family ties and values.

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