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Wizcraft commemorates 27-year journey with a new brand identity

It has embraced the colour blue along with its brand identity, proving ‘blue is the new red’

BestMediaInfo Bureau | Mumbai | September 8, 2016

Wizcraft

After 27 years of creating world-class experiences with dedication and passion, media and entertainment company Wizcraft welcomes a new phase in its illustrious journey by embracing the colour blue, which symbolises wisdom and positivity, in its brand identity -- proving that ‘blue is the new red.’

Launching its new logo, which has the colour blue all over, along with the multi-coloured star that represents vibrant energy, Wizcraft is all set to leap into the promising future.

From conceptualising and executing world-class live events in India and around the world, to the creation of the proudly held portfolio of brands, Wizcraft has redefined the entertainment and experiential space and has truly been a trailblazer in every aspect.

The journey so far for Wizcraft has been a wonderful and enriching experience that has brought a vast range of success and moments of joy over the years. As the world inches closer to the realm of globalisation and advancing possibilities of technology, Wizcraft greets this new change for the betterment of the company and to grow exponentially in the years to come.

Founder Directors of Wizcraft, Andre, Sabbas and Viraf said, “We are at the threshold of the future and the time has come to take the first step towards embracing the limitless possibilities that lie before us. We are very happy to announce the launch of the new logo that proves that ‘blue is the new red.’ Blue is known as the most universal colour denoting natural elements of earth, from the lightness of the skies to the deep blue sea, and inspires wisdom to add strength and bring unity. Our new logo represents the diversity, dynamics, confidence, reliability and trust, and coolness that are synonymous with the brand philosophy of Wizcraft.”

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