Call for entries open for BuzzInContent Awards 2020 Enter Now

Best Media Info

Editor’s Picks
BuzzInContent Awards

Whisper redefines #LikeAGirl, asks them to be unstoppable

Actress Sonakshi Sinha, Olympian Sakshi Malik and VJ Bani J have announced the #LikeAGirl and Proud challenge movement

BestMediaInfo Bureau | Mumbai | September 21, 2016


The phrase ‘like a girl’ has been historically used to depict weakness but the feminine care brand Whisper is trying to redefine it with the #LikeAGirl campaign. In a bid to encourage girls in the country to be unstoppable, actress Sonakshi Sinha and Rio Olympics bronze medallist Sakshi Malik joined the movement and announced the #LikeAGirl and Proud Challenge.

Whisper India has put out a challenge to all the girls in the country to take pride and display how they play, fight, run, drive, lead or do anything that they love proudly #LikeAGirl, every day in their lives. Girls can take part in the challenge by sharing a short video or picture doing anything that they have been previously discouraged to do, only because they are girls.


Commenting on the initiative, Sinha said, “I have evolved professionally and personally. I want to be the best version of myself and so should every girl in the country. It’s important for every girl to understand that only our gender doesn’t and shouldn’t define who we are. It’s important that our society realises this as well and that every girl is actively encouraged to do things she loves to do. My parents have always supported my decisions and haven’t pressurised me to not do certain things just because I am a girl. They have encouraged me to believe in the decisions I make and take responsibility. I’m glad to be part of Whisper’s Like A Girl movement and proud that such initiatives are being undertaken to encourage girls to be unstoppable and proud.”

“It is a matter of great pride for us to see girls like Sakshi Malik represent India and achieve global recognition for Indian athletes. It’s a testament that fighting #LikeAGirl or playing #LikeAGirl is truly amazing,” the actress said.


Talking about associating with the Like A Girl movement, Malik, said, “I don’t believe that girls can’t fight as hard as boys, as strong as boys and as confidently as boys. Yes, we are built differently, but we can always be as strong as we want me. When I started wrestling, it was never a ‘girls’ sport. Only the boys played and they said, “How could a girl wrestle? Why should a girl wrestle?” But I did not listen and aren’t you happy I did not? Because now we have a female wrestling medal.” Wrestling is Sakshi’s biggest love. She said, “When you love wrestling the way I do, what they say is never important – it’s just a single-minded focus to keep going, keep training and doing what you love to do. Falling deeper in love with it every day. We as women need to continue playing and striving to win, and puberty is the last thing that should stop us, because along the way there are so many other obstacles that could stop us and we did not stop. I played and fought #LikeAGirl, and am proud to see young girls and women are inspired by my win at the Olympics. It is truly fantastic to be part of Whisper’s Like A Girl movement and play a part in redefining the phrase like a girl into a positive affirmation, because ‘girl’ is never an insult.”


Post a Comment