Weber Shandwick acquires Flipside

With the acquisition, the firm adds depth in mobile strategy, experiences and business transformation

BestMediaInfo Bureau | Mumbai | September 15, 2016

Weber Shandwick, a leading global communications and engagement firms, has acquired Flipside, a specialised mobile and digital agency. The terms of the deal were not disclosed.

The acquisition combines Flipside's mobile platform expertise, creative and technical services with Weber Shandwick's global capabilities in social media, brand publishing and integrated media. Together with Flipside, Weber Shandwick will deliver a full-scale, modern digital offering that blends content, community and commerce for both B2C and B2B marketers.

Andy Polansky, Chief Executive Officer, Weber Shandwick, said, “As our clients realign their marketing efforts around mobile environments, our focus is on bringing them the most creative and transformative solutions possible. Flipside has particularly strong creative and technical expertise, and its team further bolsters Weber Shandwick's leading position in content marketing and social media.”

Chris Perry, Chief Digital Officer, Weber Shandwick, said, “As we manage more of our lives on smart phones, we see the critical need to go far beyond these conventions – to deliver real value to users through new types of digital experiences and business services. Flipside recognised the potential from its start, and now gives Weber Shandwick added depth and dimension to bring new value-based, engagement-driven ideas to life.”

Marcus Dyer, Managing Director, Flipside, said, “Flipside's success has been in helping our clients to capitalise on business and communications opportunities in an ever more mobile world, and I'm delighted that our deeply talented team of mobile and digital specialists has the opportunity to continue that pursuit on a global scale as part of Weber Shandwick.”

Flipside has designed and developed mobile apps and digital experiences for some of the world's largest global brands. Headquartered in London, with an additional office in Guildford, UK, Flipside's capabilities include strategic business and technology planning, social media management and mobile-centric marketing communications.

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