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The party never stops with new Cadbury Dairy Milk Marvellous Creations

Conceptualised by Ogilvy & Mather, this is the first TVC for the newly launched chocolate variety that literally explodes in your mouth

BestMediaInfo Bureau | Mumbai | September 14, 2016

Cadbury-Dairy-Milk-Marvellous-Creations Click on the Image to watch the TVC.

Ogilvy & Mather has conceptualised the campaign ‘Party in the mouth’ for the recently launched Mondelez India’s Cadbury Dairy Milk Marvellous Creations. The advertisement tries to convey how Cadbury Dairy Milk Marvellous Creations is different with quirky looking blocks and curiously shaped pieces of varying sizes put together in an indulgent bar of milk chocolate that literally explodes in your mouth with every bite.

Dairy Milk Marvellous Creations will be available in two flavours, Jelly Popping Candy and Cookie Nut Crunch, and will be manufactured at the company’s new manufacturing facility in Sri City, Andhra Pradesh.

Prashant Peres Prashant Peres

Prashant Peres, Director, Marketing (Chocolates), Mondelez India, said, “After the successful launch of India’s first ‘centre-filled’ chocolate -- Cadbury Dairy Milk Silk Caramello -- and India’s first ‘aerated’ chocolate – Cadbury Dairy Milk Silk Bubbly -- we have now introduced Cadbury Dairy Milk Marvellous Creations in India. Cadbury Dairy Milk is a brand that has transcended into everyday Indian life and that consumers love and trust. Cadbury Dairy Milk Marvellous Creations reflect India’s celebratory spirit and through this new TVC our objective is to bring fun and excitement into the way Indians enjoy their favourite chocolate.”

Neville Shah Neville Shah

Neville Shah, Executive Creative Director, Ogilvy & Mather, said, “Cadbury Dairy Milk Marvellous Creations is truly the best chocolate I've had. In fact, this brief wasn't that difficult to crack, simply because the chocolate does exactly what the commercial shows. When you taste it for the first time, it truly ambushes you with the ingredients. It's a party in your mouth. And that's exactly what we have turned into the ad.”

The launch of Cadbury Dairy Milk Marvellous Creations will be supported by a 360-degree communication campaign that includes a new TVC as well as outdoor and digital campaigns targeting the brands core target audience – ‘Framilies’ (friends + families). On ground activations and a Cadbury Dairy Milk Marvellous Creations bus are part of the campaign to leave its consumers pleasantly surprised.

Priced at Rs 39 and Rs 80, Cadbury Dairy Milk Marvellous Creations is all set to give chocolate lovers an unforgettable experience, leaving them wanting for more.

The TVC starts with a man sitting at a bus stop on a regular day, waiting for his bus to arrive. As soon as he breaks a piece of Cadbury Dairy Milk Marvellous Creations, inanimate objects lying around at the bus stop come to life, transforming this dull setting into a joyful extravaganza metaphorically. The protagonist then finds himself at his home sharing a piece of this marvel with his wife and daughter and boom, inanimate objects come to life again and the party begins.

The TVC:

[youtube]https://www.youtube.com/watch?v=o3OiH3s62fE[/youtube]

Credits:

Agency:  Ogilvy & Mather, Mumbai

Executive Creative Director: Neville Shah

Senior Creative director: Ashish Naik

Creative team: Yogesh Pradhan, Minal Phatak, Pramod Chavan, Rahil Shah

Account management: Prakash Nair, Neha Shah, Navika Jain, Vishaal Nair

Account Planning: Ganapathy Balagopalan, Jasmeeta Agarwal, Shriya Sengupta

Production house: Joshua Tree Films

Director (film): Henrik Sundgren

Producer: Joshua Upputuru, Aditi Pakala

Director of photography: Linus Eklund

Info@BestMediaInfo.com

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