The inaugural global citizen festival will be hosted on November 19 in Mumbai in association with Viacom18 as they launch a hi-decibel campaign
BestMediaInfo Bureau | Mumbai | September 13, 2016
Global Citizen, a social action platform, and The Global Education and Leadership Foundation (tGELF) launched the Global Citizen India platform. The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation to catalyse India’s journey towards achieving the global goals for sustainable development, and to bring about the end of extreme poverty. The inaugural Global Citizen Festival India will be held in Mumbai on November 19 this year. It will be Global Citizen India’s first initiative and Coldplay, Jay Z, Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur will be part of the event. Several major artists and international guests will be announced at different stages of the campaign.
The inaugural Global Citizen Festival India is presented by Colors Viacom18. The festival is being produced by Wizcraft International and enjoys a strategic partnership with the Viacom18 Group and the Times of India Group.
Free tickets to the festival can be earned through the new online platform, www.globalcitizen.in, by signing up to become a global citizen and completing the festival’s action journey. In its first year, Global Citizen India will offer a wide cross-section of content and actions focused on creating meaningful impact in three key areas -- quality education, gender equality, and clean water and sanitation. Achieving impact across these interlinked issues is a critical first step on the journey to focus positive pressure on major players to influence dialogue, policy and social change in India. One of the first actions people can take is to call on their chief ministers to adopt a comprehensive action plan to achieve the global goals. So far, only one state has adopted a framework to act upon these goals.
Shiv Khemka, Chairman, tGELF, believes that India and its 800 million young people must play a vital role in the mission to achieve the global goals. “Young people are starting to engage with the challenges facing our country and the planet, and are becoming increasingly committed to taking action for social change. tGELF’s mission is to nurture and support ethical, altruistic and decisive leadership among young people at schools and colleges. Each one of us is responsible for our actions and the power of each action taken collectively can help achieve the global goals.”
Global Citizen, which has mobilised millions since its inception in New York City in 2012, has a unique capacity to amplify the voices of Global Citizens through social media. In the past four years of this movement, actions taken by Global Citizens have led to commitments from governments, corporate and partners which will affect the lives of 656 million people. The Global Citizen Festival is a platform created by Global Citizen, which leverages the voices of Global Citizens to influence world leaders and decision makers to enact policy changes and commit significant resources to help solve some of the world’s biggest challenges.
“The years I spent living and working in India as a teenager was a key catalyst of my passion for challenging the status quo of poverty alleviation. So bringing the Global Citizen movement to India is a moment many years in the making. Sixty-five per cent of India’s population is under the age of 35, that's 800 million young people who can drive serious change for generations to come. Global Citizen India will engage these young people to drive behavioural change at scale through their individual actions, impact policy through commitments by governments, and amplify India’s voice to the world in its commitment to achieving the global goals for sustainable development,” added Hugh Evans, CEO, Global Citizen.
The Government of Maharashtra is the host partner for the inaugural Global Citizen Festival India, and Chief Minister Devendra Fadnavis has extended his complete support to the initiative. “Global Citizen is an important initiative to engage citizens and engage them in crucial issues. The Global Education and Leadership Foundation's focus on ethical altruistic leadership involves investing in our demographic dividend. The synergy promises exciting outcomes. The power of a digital India is unmatched. Connected individuals can amplify their collective voice and express their views on critical issues that people across the country face. The commitments raised over the last five editions of the festival are remarkable and the work done to get citizens to take action is unique. I believe this is an innovative approach to achieve important goals. Maharashtra looks forward to lead this movement across India. We are proud to bring this initiative to the country and be the voice of India to the world,” added Fadnavis.
Poonam Mahajan, Member of Parliament, said, “As a Mumbaikar, I am pleased to welcome Global Citizen to Mumbai, the home of entertainment and popular culture. The confluence of popular culture, ethical leadership and public policy will add more power to the voice of young India. It will drive responsible decision making. As a cosmopolitan city, Mumbai brings diverse people together. This unique movement will add to the vibrancy of our city and help Mumbai and Maharashtra lead the efforts to drive meaningful change across the country. Mumbai has always been India's gateway to the world and it is only natural that it takes the lead in ensuring that India is committed to achieving the global goals. Only collaborative action at scale can help improve the planet for future generations.”
Sudhanshu Vats, Group CEO, Viacom18, said, “India is at a powerful confluence in its history. We are one of the oldest civilisations with one of the youngest populations in the world. As we work to realise our Prime Minister Narendra Modi’s vision of India emerging as the Vishwa Guru in the 21st century, it becomes imperative for us to work with all sections of society. Viacom18, as an organisation with a heart, committed to harnessing the power of partnerships to realise this dream. Our support to tGELF is a natural extension of our work and purpose and I hope to amplify the messages around the causes of quality education, gender equality and clean water and sanitation with this initiative.”
Yuri Afanasiev, UN Resident Coordinator and UNDP Resident Representative in India, said, “Technology is making our world more citizen-centric and connected than we could have ever imagined.”
Fadnavis was joined by actors Amitabh Bachchan, Aamir Khan, Farhan Akhtar and Kareena Kapoor. Coldplay’s Chris Martin also shared his enthusiasm about the festival via a video message.
Viacom18 will be leveraging its foremost brands across all platforms to promote the inaugural festival. While the network will use its popular channels and digital platform to promote the festival, Colors, MTV, Vh1, Colors Infinity and Voot will air the festival on their respective platforms. The Times of India Group and Times TV Network will leverage the group’s print, internet and television platforms to highlight and showcase both the magic and the success of the Global Citizen India initiatives.
Google India through its Internet Saathi programme has been empowering women through technology-based solutions to bridge the digital gap in rural India. Google is partnering the Global Citizen India initiative to address the issues of gender equality and women’s empowerment.
UPL’s partnership is focused on showcasing its vision to be a catalyst for a more equitable and inclusive society by supporting long-term sustainable transformation and social integration.
Global Citizen India is a collaboration between The Global Education and Leadership Foundation and Global Citizen. The partners include the Government of Maharashtra, United Nations, Viacom18, Wizcraft International Entertainment, and Times of India Group, UPL, Google, Taj Group of Hotels, BookMyShow and MakeMyTrip.
Sabbas Joseph, Founder and Director, Wizcraft International Entertainment, said, “Global Citizen India movement is the first such platform wherein popular culture meets public policy. Empowered by youth it is a platform for key influencers to respond to voices of millions of people committed to making a positive impact. It is particularly exciting to work alongside the young inspired tGELF team to mobilise influencers from the government, corporate sector, non-profits and the Entertainment Industry to join the campaign. We are especially pleased to showcase the coming together of India’s most powerful entertainers with the world’s most influential policy makers.”
People across India are invited to sign up, take actions, and enter the prize draws for their tickets. More than 80 per cent of the tickets to the festival will be given out to Global Citizens who earn them by taking action. For more information about the artists, schedules, and event, visit www.globalcitizen.in and follow @glblctznIN on Twitter and Facebook, and on Instagram using #GlobalCitizenIndia.
80 per cent of the tickets would be free to earn through action journeys. Limited tickets would be available at BookMyShow from September 15 at 12 noon.