Brands that stand out with their quality of campaigns and creative communication strategies will be awarded
BestMediaInfo Bureau | Mumbai | September 7, 2016
Spikes Asia announced Mars, Incorporated as the Advertiser of the Year 2016. The award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications.
The Spikes Asia Festival of Creativity will be held at Suntec City, Singapore from September 21-23.
Nicole McMillan, Vice-President, Marketing, Asia-Pacific, Wrigley Company, a subsidiary of Mars, Incorporated will accept the award at the Spikes Asia Awards Ceremony on September 23.
Terry Savage, Chairman, Lions Festivals, said, “The Advertiser of the Year Award honours brands that are brave, embrace new ideas and truly make an impact on their customers. Mars has time and again proved that they are worthy recipients of this accolade through their innovative marketing and creative executions across their diverse product range. We are proud to present this honour and look forward to their continued success both here in Asia Pacific and globally.”
Notable wins across the festival over the past five years have included Pedigree’s radio station for dogs ‘K9FM’ winning a Grand Prix in the radio category and the ‘Doggleganger’ campaign for the Pedigree Adoption Drive in New Zealand awarded a Grand Prix in the Digital Category. An additional 26 other Spikes awards, including eight Gold Spikes, have proved the consistent creative excellence of Mars across the region.
With some of the best-loved brands in the world, Mars, Incorporated has expanded its business over the past century and diversified its offering from just chocolate to include food, drinks, petcare, wrigley and symbioscience. Uniting 80,000 associates across 78 countries, the company’s five principles of quality, efficiency, responsibility, mutuality and freedom promotes innovation and experimentation and has seen them awarded the Cannes Lions Advertiser of the Year in 2012.
Speaking about the accolade, McMillan said, “Mars has an unwavering commitment and belief in the power of creativity. Across all of our segments – chocolate, food, petcare and wrigley, we have been able to unlock the potential of our brands by telling universal brand stories that excite and inspire consumers. So it’s with tremendous pleasure that Mars is being acknowledged as Advertiser of the Year for our creative excellence in the Asia-Pacific region.”
Building on 29 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between Lions Festivals, the organisers of Cannes Lions, Lions Health, Lions Innovation, Lions Entertainment, Dubai Lynx, the Tangrams and Eurobest, and Haymarket, publishers of Campaign Asia Pacific.
The festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
The awards, judged by leading international and regional creatives, will honour the best creative work in the categories of film, creative effectiveness, print and publishing, outdoor and radio, digital, integrated, direct, promo and activation, media, music, digital craft, print and outdoor craft, film craft, design, mobile, PR, entertainment, healthcare and innovation.
Mars, Incorporated is a private, family-owned business with more than a century of history and some of the best-loved brands in the world, including M&M’S, Pedigree, Extra and Uncle Ben’s. Headquartered in McLean, Virginia, Mars has more than $33 billion in sales from six diverse business segments: petcare, chocolate, wrigley, food, drinks and symbioscience.