The mobile wallet app aims at increasing its market share by 10 per cent. Cricket fans will get a chance to host the Oxigen Black Caps and relish a match with them
BestMediaInfo Bureau | Mumbai | September 14, 2016
Oxigen Wallet launched season 2 of its successful annual marketing property ‘Play The Host’, which started running from September 9 and will continue till October 9. This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called Oxigen Black Caps for their India tour, playing Test and one-day series.
The campaign will give the Indian cricket fans a chance to host the Oxigen Black Caps and relish cricket matches with the players. Through this marketing campaign, Oxigen will enhance its consumer engagement for its existing 25 million users and aims to expand its user base. Keeping in mind the encouraging numbers that the ‘Play The Host’ season 1 clocked with the sponsorship of the South African cricket team, Oxigen aims to increase its market share by 10 per cent. A minimum of 25 lakh new users would be on board with Play the Host season 2.
Ankur Saxena, CEO, Oxigen Wallet, said, “Buoyed by the success of the Play The Host season 1 with South Africa Proteas T20 team squad, we are happy to announce continuation of the campaign in the second successive year with the New Zealand Cricket team, Oxigen Black Caps. Through this campaign, we want to give one more reason to the youth of this country to rejoice the festive period by hosting some of the best cricket players from New Zealand. As we focus on enriching the consumer experience and engagement, we expect Play The Host season 2 to deliver good results for Oxigen Wallet.”
Keeping at core the great Indian hospitality tradition of ‘Athiti Devo Bhava’ as the central theme, Play The Host season 2 commercials will see ‘Wikki’, a colourful animated bird with Punjabi accent, giving lessons to the New Zealand cricket players in four parts – food, emotions, respect, gifts – the desi way. The players, including Ross Taylor, Martin Guptill, Kane Williamson, Corey Anderson, Tim Southee, Trent Boult, Mitchell Santner and Mitchell McClenaghan, will be taught by ‘Wikki Paaji’ how to play the perfect guest while visiting India. Oxigen will be rolling out this unique campaign across digital media and cinema, including YouTube, Facebook and Twitter, as well as prominent partner e-commerce, entertainment, travel and coupon sites like Flipkart (audience network), MSN, Cricinfo, Hotstar, Gaana, Hungama, Saavn, Ixigo, Happytrips, Bookmyshow, Coupondunia.in, Cashkaro.com, Groupon.com, Coupons.com etc. The users can also of avail exciting offers from Oxigen Wallet partners like Zomato, Yatra, Goibibo, Hungama, Jabong, Swiggy etc.
James Wear, General Manager of Commercial at New Zealand Cricket, said, “Cricket in India is followed like a religion. India has always shown tremendous hospitality towards us and we look forward to have an amazing experience on this tour. We’re proud to have an association with Oxigen and their ‘Play the Host’ campaign over the coming weeks, which will see the Indian public to get to know our players better while here. It’s an exciting tour for all those involved."
To participate in the campaign, new users can log on to www.playthehost.com and enter their mobile number. The users will get an SMS with a link to download the Oxigen Wallet app, which is available on Android play store, iOS app store and Windows store, and register. For existing Oxigen users, users have to click on the Play The Host banner in the app and register. Participate and opt how you want to host the visiting Oxigen Black Caps during the India tour for the Test and one-day series. The final 20 winners selected through lucky draw will cherish a meet and greet session with the New Zealand team players and also play a friendly cricket match with them.
During the entire month of the campaign, participants will get a chance to avail of premium and exclusive autographed merchandise from New Zealand Black Caps through the Oxigen Wallet app.
Oxigen Wallet is India’s first non-bank mobile wallet app approved by RBI, which allows you to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email. A customer can instantly send money to any mobile number or bank account in India, even if the recipient is not a registered Oxigen Wallet user.