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IAA Knowledge series and IndIAA Awards on same day

IAA Knowledge series on ‘Reshaping Markets Through Disruption’ will be followed by IndIAA Awards on September 16

BestMediaInfo Bureau | Mumbai | September 9, 2016

IndIAA-Awards-logoThe India Chapter of International Advertising Association is hosting two high-decibel events on the same day. IAA Knowledge series and IndIAA Awards will be held in Mumbai on September 16.

The evening will begin with IAA Knowledge Series on ‘Reshaping Markets Through Disruption’ which will have Raghav Bahl, Founder, Quintillion Media Pvt. Ltd and Ronnie Screwvala, Founder, UTV Group, Unilazer Ventures and Swades Foundation discussing the topic. The session will be moderated by Mini Menon, Co-Founder and Editor, Indy Network Pvt. Ltd. The Knowledge Series is powered by The Free Press Journal.

The Knowledge Series will be followed by the IndIAA Awards ceremony to honour creative advertising backed by real budgets from top 20 advertising categories. Mathrubhumi, the national daily in Malayalam, has come forward as the title partner of IndIAA Awards.

Srinivasan K Swamy Srinivasan K Swamy

On the decision to hold both the events on the same day, Srinivasan Swamy, President, IAA India Chapter and SVP, IAA Global, said, “The IAA Knowledge series offers an excellent opportunity for a discussion on issues of critical importance for advertising, marketing and media professionals. We have decided to have the IAA Knowledge series and the IndIAA Awards on the same day, so that the people attending will have the opportunity to engage on two very different matters.”

Speaking about the Knowledge Series, Abhishek Karnani, Director, Free Press journal, said, “The monthly event will be the first of the series 'Reshaping Markets through Disruption'. We will bring in real mavericks who have changed the business landscape. We are very excited to have Ronnie and Raghav as our first panellists for the event, which will be moderated by Mini Menon. The event will be informal, fun and interactive one and will be telecast live on Quint. We are inviting only 50 high-profile people from the financial world and corporate sectors, media, agencies and advertisers.”

“Indy Network is excited to bring the first of the Disruptor series. This programme is conceptualised to create a forum to bring together people who have been true disruptors and engage with them with pertinent questions. We are introducing the concept of a candid ‘bar side' conversations where top CEOs will field some tough questions. We look forward to this first-of-its-kind series that we believe will generate incredible insights and learnings,” said Mini Menon.

Commenting on their partnership with IAA, M V Shreyams Kumar, Director, Marketing, Mathrubhumi, said, “We are indeed proud to be partnering with IAA for the IndIAA Awards. It is a great opportunity to be supporting real advertising of the top advertised categories backed by major budgets. All the co-creators of the winning campaign -- from advertiser, creative, media and digital agencies-- will jointly come on to the stage and receive the award. Mathrubhumi always encourages honesty and truthfulness in its reporting and IndIAA Awards has similar objectives which we share.”

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