HP Spectre goes OOH the luxurious way

In an outdoor campaign executed by Milestone Brandcom, the computer-maker shows its innovative offering of the thinnest power laptop

BestMediaInfo Bureau | Mumbai | September 7, 2016

HP is turning its attention towards premium and innovative products as it propels the way ahead in the race to consolidate its market leadership position. The focus of the brand is on brining innovative offering in the premium segment. In line with the same, HP has launched the new HP Spectre – the world's thinnest yet no compromise on power laptop.

To inform and educate the customers about the luxurious laptop, HP has executed an out-of-home (OOH) campaign in three cities -- Delhi-NCR, Mumbai and Bangalore. The campaign has been handled by Milestone Brandcom. In line with the product proposition, the OOH space has also been reinvented by taking large and impact media in the three metro cities.

Ravi Ambrose, Senior VP, Milestone Brandcom, said, “The core idea behind the campaign was not just to be visible or convey the message to the core TG but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. For instance, 'Stop looking at me or you will miss your plane' at the airport, 'Stop looking at me or you will be late' on the road.”

In Gurgaon, the rapid metro train has been wrapped with HP Spectre branding, which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High-impact airport media has also been taken to cater to the affluent class of people.

The powerful creative is grabbing more and more eyeballs each day and has got great feedback.

Info@BestMediaInfo.com

Info@BestMediaInfo.com