Best Media Info

Editor’s Picks
Special
Interviews
Events
Cannes Lions 2019

Guest Times

Emvies 2016: Mindshare bags Grand Emvie and Agency of the Year, HUL Client of the Year

Mindshare shines for second consecutive year with eight Gold, eighteen Silver and fifteen Bronze metals, followed by a tie between Lodestar UM and Maxus

Archit Ambekar | Mumbai | September 3, 2016

Team Mindshare receiving Media Agency of the Year Team Mindshare receiving Media Agency of the Year

In its 16th year, the Emvies night was indeed a celebration with drums and whistles echoing the awards night at St. Regis, Mumbai.

Last year, no agency was awarded a Grand Emvie, but this year, Grand Emvie was bagged by Mindshare for best integrated campaign – consumer products for the campaign Pepsi – when consumers became co-marketers.

The Agency of the Year was bagged by Mindshare, for the second consecutive year with a tally of 395 points, leading by a large margin over the second. Mindshare won eight Gold, eighteen Silver, and fifteen bronze metals. The second place was a tie between Lodestar and Maxus, both with 135 points. Lodestar bagged six Gold, three Silver and three Bronze, while Maxus won four Gold, five Silver and five Bronze.

Team HUL receiving Media Client of the Year Team HUL receiving Media Client of the Year

Client of the Year was Hindustan Unilever (HUL) with a whopping 310 points winnning seven Gold, fifteen Silver and eleven Bronze. Other agencies which followed the tally were PepsiCo India, Procter & Gamble, Door Step School, Britannia Industries, Marico, Tata Motors, Kellogg’s India, Salaam Bombay Foundation and Amazon Sellers Services.

PHD India’s Ronnie Thomas was named ‘Young Emvie of the Year,’ bagging Gold for his campaigns for HUL’s Rin, Pureit and Lifebuoy. PHD India’s Rushina Vakharia bagged Silver for her campaigns for HUL’s Lakme, Dove and Closeup. Mindshare’s Nidhi Sabharwal bagged Bronze for her campaign for HUL’s Lifebuoy - Killing Germs one wash at a Time. Lastly, PHD India’s Priya Shetty won a Bronze for work for HUL’s Active Wheel and Hindustan Unilever's Multi Brands.

In the Media Partner of the Year category, Star Network won the award for TV, Grazia in Print, Prakash Jha Production in Cinema, Big GM in Radio, Y-Films in Digital and Door Step School in out-of-home.

Winners Speak:

CVL Srinivas, CEO, GroupM South Asia, said, “GroupM agencies have had a dream run at the Emvies this year like most other years. I must first of all congratulate our clients who push us to keep raising the bar year after year. Clients who believe in innovation and back our teams to take risks are the ones who win and in turn help us win. Our teams have worked very hard to keep delivering client delight year after year. We have a strong HR and Talent management culture at GroupM and on days like this we realize how important it is to keep the focus on talent development.”

Prasanth Kumar, CEO South Asia, Mindshare, said, “The awards are a direct result of the effort and hard work put in by each and everyone in the team. We at Mindshare believe in recognizing our employees' skills and commitment, which is further driven to a level of aspiration that leads to rewarding experiences such as the Emvies. Winning these awards by such a large margin is not only a testimony to our accomplishments so far, but also significantly adds to the quality of service we intend to deliver. Creating ground-breaking innovations and strategies has been Mindshare’s forte and this has kept us at the forefront in the industry.”

Dhruv Jha, General Manager, Content and Experience, Lodestar UM, said, “We are very used to winning. We take a lot of pride in our strategy and research skills as a result of which we end up winning. We got a lot of wins for our clients, Amul, Tata Motors, and Tata Housing. All this helps us invest in new tools and processes which enable our planners to work both online and offline in the industry.”

Media agency of the year:

Media Agency of the year - table480

Media client of the year (top 18):

Media Client of the year

Winners:

Emvie 2016 - Results
Best Media Research / Analytics - Proprietory Data
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Brooke Bond Red Label 6 Pack Band - Happiness that truly went viral! Powered by the PIVOT Hindustan Unilever Limited Silver
Mindshare Lux Which imagery smells the sweetest? Hindustan Unilever Limited Bronze
OMD India Nissan Breaking the Stranglehold of Print in the Automotive Category Nissan Motor India Pvt. Ltd. Bronze
Best Integrated Campaign - Consumer Products
Agency Name Brand Name Caption Title Client Name G /S / B
Mediacom Communications Pvt. Ltd. Ariel Ariel Dads Share the Load : Equality Established. Procter & Gamble Silver
Mindshare Lifebuoy Before Iftar time, it's Lifebuoy time Hindustan Unilever Limited Silver
ZenithOptimedia India Maggi Media WELCOMES BACK Maggi from EXILE Nestlé India Ltd. Silver
Lodestar UM Amul HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS Gujarat Co-Operative Milk Marketing Federation Ltd. Silver
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Bronze
Mindshare Lifebuoy Chamki-Help A Child Reach 5 Hindustan Unilever Limited Bronze
Best Media Innovation : Digital - Video
Agency Name Brand Name Caption Title Client Name G /S / B
PHD India Lifebuoy, Pureit and Domex Swachh Aadat Swachh Bharat Hindustan Unilever Limited Silver
Mindshare Lakme Vanguard of the New Beauty Influencer Hindustan Unilever Limited Silver
OMD India Clean & Clear Clean & Clear - #ReadyFace Johnson & Johnson Private Limited Silver
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Bronze
Maxus Hero MotoCorp The ghost of the biker's past Hero MotoCorp Bronze
Best Ongoing Media Campaign
Agency Name Brand Name Caption Title Client Name G /S / B
Madison Media Saffola Life Saffolalife World Heart Day Marico Ltd. Gold
Lodestar UM Coca-Cola The Musical Journey Continues - Coke Studio Coca-Cola India Pvt. Ltd. Gold
Mediacom Communications Pvt. Ltd. Ariel Ariel Share the load: Laundry Lesson 1 for HUSBANDS, Laundry Lesson 2 for DADS Procter & Gamble Silver
PHD India HUL Multibrand Kan Khajura Tesan Hindustan Unilever Limited Silver
MEC Colgate Dental Cream 7.5 million Stories that Made Media-dark Markets Smile Colgate Palmolive India Pvt. Ltd. Silver
Mindshare Lifebuoy Killing Germs one wash at a Time Hindustan Unilever Limited Silver
Maxus Vodafone Turning cricket fans into celebrities Vodafone India Limited Bronze
Best Media Innovation - Direct Marketing
Agency Name Brand Name Caption Title Client Name G /S / B
Lodestar UM Salaam Bombay A RESUME FROM THE FUTURE, HELPED CHANGE THE FUTURE OF A LITTLE GIRL. Salaam Bombay Foundation Gold
Mindshare Lays Lays Machine PepsiCo India Holdings Pvt. Ltd. Gold
Lodestar UM Tata Housing First Ever 'Social Sell' through Facebook Tata Housing Development Company Silver
OMD India Stayfree Stayfree Stay Ahead Helpline Johnson & Johnson Private Limited Bronze
Best Media Innovation - Out Of Home
Agency Name Brand Name Caption Title Client Name G /S / B
Lodestar UM Door Step School The world's first streets named after street kids. Door Step School Gold
The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited Bronze
The Social Street Britannia Industries Limited The slide of smiles Britannia Industries Limited Bronze
Lodestar UM Municipal Corporation of Greater Mumbai Operation Zero Mosquito Municipal Corporation of Greater Mumbai Bronze
The Social Street Britannia Industries Limited Taking the red carpet to Dharavi Britannia Industries Limited Bronze
Best Media Research / Analytics - Analytics / Data Technology
Agency Name Brand Name Caption Title Client Name G /S / B
ZenithOptimedia India OLX OLX :: Driving MARKETING ACCOUNTABILITY for a brand with no REVENUE STREAM OLX Bronze
MEC Britannia Decode : A Real Time Media Optimization Dashboard Britannia Industries Limited Bronze
Best Media Strategy - Consumer Products
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Gold
Lodestar UM Amul HOW AMUL MAXIMIZED THE FARMER'S ROI AGAINST RAGING FMCG BULLS Gujarat Co-operative Milk Marketing Federation Ltd. Silver
Mindshare Kurkure Challenging the festival status-quo PepsiCo India Holdings Pvt. Ltd. Bronze
MSix Nicotex #UQuitIQuit - Making India Quit Smoking Cipla Health Care Bronze
Mediacom Communications Pvt. Ltd. Ariel Ariel Share the Load : How We Got Indian Men To do The Laundry Procter & Gamble Bronze
Mindshare Pepsi When PEPSI championed PE-ople power! PepsiCo India Holdings Pvt. Ltd. Bronze
Best Media Innovation : Cinema
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Rin Powder Bollywood Sings Rin's Anthem Hindustan Unilever Limited Silver
Maxus Vodafone Always KISS for Migrant Labourers (Keep it Simple, Stupid) Vodafone India Limited Silver
Best Media Innovation : TV-Consumer Durables
Agency Name Brand Name Caption Title Client Name G /S / B
Madison Media Asian Paints Tractor Emulsion Rongborsha - Simplifying Shades of Bengal Asian Paints Ltd. Gold
Madison Media Royale Play Let's play Asian Paints Ltd. Bronze
Best Media Strategy : Media
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Bajirao Mastani Our Mast Strategy for Bajirao Mastani EROS International Gold
Mindshare Star Sports ICC World T20 - Buzz Acceleration Engine Star India Pvt. Ltd. Bronze
Best Media Innovation : Digital - Multiple Platform
Agency Name Brand Name Caption Title Client Name G /S / B
Maxus Tata Motors How we helped Tata Motors save Rs.550+ Crores! Tata Motors Ltd. Gold
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Gold
Mediacom Communications Pvt. Ltd. Ariel India Ariel #DadsShareTheLoad Procter & Gamble Silver
Mindshare Pepsi Pepsi- When consumer became co- marketers!! PepsiCo India Holdings Pvt. Ltd. Bronze
ibs Gillette How Gillette used digital to script it's most succesful razor launch in India Gillette India Bronze
ibs Standard Chartered Bank The world's first marathon that was run physically, virtually and socially Standard Chartered Bank Bronze
 
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Kurkure The Icebreaker: A model for the Social Media Age PepsiCo India Holdings Pvt. Ltd. Silver
Lodestar UM Tata Motors Videoscope - Video analytics for brands Tata Motors Ltd. Bronze
Best Integrated Campaign - Consumer Durables
Agency Name Brand Name Caption Title Client Name G /S / B
Maxus Hero cycles ODD PAR BHI CHALEGI EVEN PAR BHI CHALEGI Hero Cycles Silver
Best Media Innovation : Radio
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Gold
Mindshare Kellogg's One thought; 2.6 million belief Kellogg's India Silver
Mindshare Pond's Cold Cream India's first ever live concert on Radio Hindustan Unilever Limited Silver
Madison Media Tata Salt India's First Ever Live Radio from Siachen Tata Chemicals Limited Bronze
Mindshare Brooke Bond Taaza Taaza Paheli Bachat Ki Saheli Hindustan Unilever Limited Bronze
Best Media Strategy : Services
Agency Name Brand Name Caption Title Client Name G /S / B
Maxus Shopclues Chota Muh Badi Baat Clues Network Pvt. Ltd. Gold
Maxus Paytm From Point of sale to Point of Transaction - and India Said - Paytm Karo! (Sing along) One97 Communications Ltd. Silver
Initiative India Pvt. Ltd. Amazon.in Journey to Pole Position Amazon Seller Services India Pvt. Ltd. Silver
ZenithOptimedia India OLX OLX::Radio Inducing Behavioral Change::Sunday is Bechday OLX Bronze
Maxus Policybazaar.com Returns powered by Ratings Policybazaar Insurance Web Aggregator Pvt. Ltd. Bronze
GroupM, Team Airtel Bharti Airtel (REVOLUTION)4 Bharti Airtel Bronze
Best Media Innovation : Digital - Social Media
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Gold
Mediacom Communications Pvt. Ltd. Ariel India Ariel #DadsShareTheLoad Procter & Gamble Gold
Mindshare Dove A Terribly Tiny Tale attempts a Big Change Hindustan Unilever Limited Silver
PHD India Lifebuoy The Story of an Unborn Child - Chamki Hindustan Unilever Limited Bronze
Mindshare Bajaj V The Rebirth of INS Vikrant Bajaj Auto Pvt. Ltd. Bronze
Mindshare Motorola Moto X Force - When the Moto Shatter-Proof phone shattered competition dreams! Motorola Bronze
Best Media Strategy : Consumer Durables
Agency Name Brand Name Caption Title Client Name G /S / B
Maxus Tata Motors How we helped Tata Motors save Rs.550+ Crores! Tata Motors Ltd. Gold
Lodestar UM Mahindra Blazo Blazo Integrated Media Strategy Mahindra Trucks and Buses Bronze
Madison Media Asian Paints Asian Paints Har Shop to Har Ghar Asian Paints Ltd. Bronze
Mindshare Godrej Chotukool Dynamic Messaging and Cluster targeting leads to Precision Godrej & Boyce Appliances Division Bronze
Best Media Innovation : Digital - Search
Agency Name Brand Name Caption Title Client Name G /S / B
ibs Bajaj Electricals Limited How Bajaj Electricals beat the Amazons and Flipkarts at their own game Bajaj Electricals Limited Bronze
Maxus L'Oreal Paris Search Beyond Google L'Oreal India Bronze
Best Media Innovation - Print:Magazines
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Lakme Playtime for your pout Hindustan Unilever Limited Silver
Maxus Tanishq - The Palette Ring Converting single ad into more than 1.28lacs Tanishq Sales officers demonstrating 36 different rings Titan Company Limited Silver
Best Media Innovation : TV-Consumer Products
Agency Name Brand Name Caption Title Client Name G /S / B
Maxus Alpenliebe Gold Look Amma ! Our idiot box became a gaming console Perfetti VanMelle Gold
Mindshare Fair & Lovely Cream Saanp, TVT aur Saazish Hindustan Unilever Limited Silver
Maxus Maybelline Newyork Wake Up. Makeup. Live It Up. Repeat. Maybelline Newyork Silver
Mindshare Bru Instant Wake Up with Bru Instant Hindustan Unilever Limited Bronze
Best Media Innovation - Events / Experiential Marketing
Agency Name Brand Name Caption Title Client Name G /S / B
Lodestar UM Salaam Bombay An experience that funded education for 200 girls Salaam Bombay Foundation Gold
Lodestar UM Door Step School A street naming event for Social Change. Door Step School Gold
The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited Silver
PHD India Rin Rin Career Ready Academy Hindustan Unilever Limited Bronze
Mindshare Pepsi Pepsi - When consumers became co-marketers!! PepsiCo India Holdings Pvt. Ltd. Bronze
Madison Media Wills Lifestyle Mannequins On A Break ITC Ltd Lifestyle Retailing Business Division Bronze
Best Media Innovation : TV - Services
Agency Name Brand Name Caption Title Client Name G /S / B
Madison Media Saffolalife SAve Time to Protect her heart Marico Ltd. Silver
 
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Lakme Bang Baaja Baaraat Hindustan Unilever Limited Silver
 
Agency Name Brand Name Caption Title Client Name G /S / B
ibs Airtel India World's largest single day sampling exercise Airtel India Bronze
Maxus Vodafone India Building Relevance through right targeting, right communication and right context Vodafone India Limited Bronze
OMD India Nissan Ignite the Excitement with Programmatic Nissan Motor India Pvt. Ltd. Bronze
Madison Media Parachute Advansed Body Lotion PABL - Weather Triggered Banners - Display Marico Ltd. Bronze
Best Integrated Campaign : Media
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Bajirao Mastani Our Mast Strategy for Bajirao Mastani EROS International Silver
Best Media Innovation - Print:Dailies
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Kellogg's India Kellogg ABP Print Innovation Kellogg's India Ltd. Silver
GroupM, Team Airtel Bharti Airtel A SIM-PLE DOORSTEP DELIVERY Bharti Airtel Bronze
Best Integrated Campaign - Services
Agency Name Brand Name Caption Title Client Name G /S / B
Initiative India Pvt. Ltd. Amazon.in Indians want more choice... "Aur Dikhao" Amazon Seller Services India Pvt. Ltd. Gold
Madison Media Saffola Life This WHD Take Time Out to Protect Her Heart Marico Ltd. Silver
Best Media Innovation : Branded Content
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Gold
Mindshare Pepsi Pepsi - When consumers became co-marketers!! PepsiCo India Holdings Pvt. Ltd. Silver
Mindshare Lakme Beauty content gets a makeover Hindustan Unilever Limited Silver
Mindshare Lakme Bang Baaja Baaraat Hindustan Unilever Limited Silver
Mindshare Kellogg's Chocos COCO BAN GAYA ONLINE SUPERSTAR Kellogg's India Silver
Mindshare Dove A Terribly Tiny Tale attempts a Big change Hindustan Unilever Limited Bronze
Mediacom Communications Pvt. Ltd. Ariel Ariel Share the Load : A New Tapestry Of 'Content' On The Cultural Fabric Of India Procter & Gamble Bronze
Best Media Innovation : Digital - Mobile
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Lifebuoy Before Iftar Time, It's Lifebuoy Time Hindustan Unilever Limited Gold
PHD India Rin Rin Career Ready Academy Hindustan Unilever Limited Gold
OMD India Kinderjoy Kinderjoy Story Station Ferrero Silver
PHD India Pureit PUREIT CARES FOR CHENNAI Hindustan Unilever Limited Silver
PHD India Active Wheel Lo Kar Lo Baat Hindustan Unilever Limited Bronze
PHD India Lifebuoy Paanch Ki Paathshaala Hindustan Unilever Limited Bronze
Best Media Innovation - Ambient Media
Agency Name Brand Name Caption Title Client Name G /S / B
Lodestar UM Door Step School The world's first streets named after street kids. Door Step School Gold
The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited Silver
MSix Nicotex Nicotex From 'No Smoking' in flight to Quit Smoking Cipla Health Care Bronze
Best Media Innovation -  : TV-Media
No Award
Other Categories - The following four categories will not feature in computation of Media Agency of the Year and Media Client of the Year Award.
Best Implementation Team Of The Year
Category Agency Name Brand Name / Caption Title Client Name G /S / B
Best Media Innovation - Events / Experiential Marketing Lodestar UM Door Step School - A street naming event for Social Change. Door Step School GOLD
Best Media Innovation from media agencies not exceeding Rs.50 crores annual billing
Agency Name Brand Name Caption Title Client Name G /S / B
Jossbox Tetley Green Tea The Transformation Series Tata Global Beverages Limited Gold
ibs Bajaj Electricals Limited Bajaj Superfans - Using social to drive loyalty Bajaj Electricals Limited Silver
Tonic Media McDonald's India Battle of Spicy - Consumers Battle it out to keep their favorite burgers on the menu. McDonald's India Silver
The Social Street Britannia Industries Limited Taking the Red Carpet to Dharavi Britannia Industries Limited Silver
The Social Street Britannia Industries Limited Smile to be surprised Britannia Industries Limited Bronze
The Social Street Britannia Industries Limited Slide of smiles Britannia Industries Limited Bronze
 Young Emvie Of The Year
Agency Name Brand Name / Caption Name of the Person Client Name G /S / B
PHD India Rin, Pureit and Lifebuoy Ronnie Thomas Hindustan Unilever Limited Gold
PHD India Lakme, Dove, Closeup Rushina Vakharia Hindustan Unilever Limited Silver
Mindshare Lifebuoy - Killing Germs one wash at a Time Nidhi Sabharwal Hindustan Unilever Limited Bronze
PHD India Active Wheel and Hindustan Unilever's Multi Brands Priya Shetty Hindustan Unilever Limited Bronze
Best Use Of A Bollywood Celebrity In Media
Agency Name Brand Name Caption Title Client Name G /S / B
Mindshare Brooke Bond Red Label 6 Pack Band Hindustan Unilever Limited Gold
Mediacom Communications Pvt. Ltd. Ariel Ariel Share The Load : Celebrities & their parents come together to teach laundry lessons Procter & Gamble Gold
MEC Britannia Dub to Jump Britannia Industries Limited Silver
Maxus L'Oreal Paris L'OREAL PARIS - How we got Aishwarya Rai to call 4 Mn users? L'Oreal India Bronze
Grand Emvie :  Mindshare & Pepsico India Holdings Pvt. Ltd.
Pepsi : Pepsi - When Consumers Became Co-Marketers!!
{Best Integrated Campaign - Consumer Products}
The Best Case Study Presentation Award For The Case Study Presented On 22nd August, 2016
Best Integrated Campaign - Consumer Products
  Mediacom Ariel - Ariel Dads Share The Load : Equality Established.
The Best Case Study Presentation Award For The Case Study Presented On 23rd August, 2016
Best Media Strategy - Media
  Mindshare Bajirao Mastani - Our Mast Strategy For Bajirao Mastani
The Best Case Study Presentation Award For The Case Study Presented On 24th August, 2016
Best Media Innovation - Digital : Social Media
  Mindshare Bajaj V - The Rebirth Of INS Vikrant
The Best Case Study Presentation Award For The Case Study Presented On 25th August, 2016
Best Media Innovation - Events / Experiential Marketing
  Mindshare Active Wheel - Shuddh Ganga Abhiyaan
The Best Case Study Presentation Award For The Case Study Presented On 26th August, 2016
Best Media Innovation - Digital : Mobile
  OMD India Kinderjoy - Kinderjoy Story Station
Media Partner Of The Year :  Tv -  Star Network
Media Partner Of The Year :  Print -  Grazia
Media Partner Of The Year :  Cinema - Prakash Jha Production
Media Partner Of The Year :  Radio -  Big Fm
Media Partner Of The Year :  Digital - Y-Films
Media Partner Of The Year :  Out Of Home / Ambient Media - Door Step School
Media Client Of The Year :  Hindustan Unilever Limited
Media Agency Of The Year :  Mindshare

Info@BestMediaInfo.com

Advertisment
Post a Comment