CP Plus reminds Delhiites – 'Uppar wala sab dekh raha hai!'

The brand is back with an exclusive tie-up with JCDecaux to remind the city of the brand while targeting the mass market

BestMediaInfo Bureau | Mumbai | September 21, 2016

CP Plus is back to remind Delhiites that 'Uppar wala Sab Dekh Raha hai' (the one above is seeing everything). This quirky tagline not only provokes the commuter's thought but also has immense synergy with the brand's image.

After the success of CP Plus launch campaign, the brand is back again with an exclusive tie-up with JCDecaux to run its brand recall campaign in Delhi. Targeting the mass market, besides the government agencies, corporate and HNIs, CP Plus is advertising via the agency's networks in Delhi, maximising the reach and frequency of their communication.

Yogesh B Dutta

Yogesh B Dutta, COO, Aditya Infotech (parent company of CP Plus), said, “CP Plus is pleased to be associated with JCDecaux. The next phase of campaign that we have initiated with JCDecaux within a space of just one year shows the tremendous faith we have in their media. The professionalism exhibited by the teams is commendable. JCDecaux city lights on strategic locations have proven to be highly beneficial to us.”

Olivier Heroguelle

Olivier Heroguelle, JCDecaux, MD, India, said, “It's highly satisfying to be partnered with advertisers like CP Plus that reap direct and immediate benefits from their repeated communications on our media. They continuously rely on our networks to be the most efficient way to communicate in Delhi.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com