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BCCI opens tender for IPL’s global media rights

The television rights for the Indian subcontinent is up for the bid for 10 IPL seasons while digital rights with 5 minutes delay after TV transmission is up for the bid for five seasons

BestMediaInfo Bureau | Delhi | September 19, 2016

Anurag Thakur Anurag Thakur

The Board of Control for Cricket in India (BCCI) on Sunday announced that the Invitation to Tender (ITT) for the Vivo Indian Premier League media rights will be available for purchase from September 19, 2016. The television rights for Indian subcontinent is up for bid for 10 IPL seasons while digital rights with five-minute delay after TV transmission is up for the bid for five seasons.

Sony Pictures Network India (SPNI) currently holds the rights of broadcast, which is set to expire at the end of the tenth season of IPL in 2017.

In 2008, World Sports Group bagged the IPL television rights for a 10-year period for $918 million. Sony became the official broadcaster of the cash-rich league after WSG signed a deal with Multi Screen Media (MSM).

After the success of the league in 2008, the contract was reworked in 2009, with MSM signing a $1.63 billion deal for a period of nine more years.

As per earlier claims, SPNI had the first rights to reject BCCI's offer or match the final bid. However, to their dismay, the Indian cricket board has decided to go with an open tender.

"We are happy to announce the tender process for IPL Global Media Rights (TV and Digital)," Anurag Thakur, BCCI President.

According to BCCI, bidders may bid for any combination from the rights on offer that include different packages for television and digital as below:

  • Indian subcontinent television rights: 2018 - 2027 (10 IPL seasons)
  • Indian subcontinent digital rights (5 minutes delay after TV transmission): 2018 - 2022 (5 IPL seasons)
  • Rest of the world (row) media rights available as entire ROW or territory groupings: 2018 - 2022 (5 IPL seasons)

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