The body has decided to make the test free for all its BMW subscribers across broadcasters, media agencies and advertisers
BestMediaInfo Bureau | Mumbai | September 19, 2016
After having successfully launched the BARC India Media Workstation (BMW) online certification test for the benefit of over 5,000 media professionals on the BMW platform, the audience research body has now decided to make the test free for all its BMW subscribers across broadcasters, media agencies and advertisers.
BARC India had launched the test on July 20, 2016 based on industry feedback on the need for a standardised testing and certification tool that would enable professionals as well as employers and organisations to evaluate their media proficiency.
BMW is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application.
The test was launched with an aim of providing a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research and analytics, media planning and sales and marketing. By making the certification free, BARC India aims to attract more media professionals to appear for the test.
This free certification initiative for BARC India’s BMW subscribers will not only benefit users by improving their employability quotient, but will also help an organisation appraise the skill level of their employees with the help of a pan-industry measurement standard.
Partho Dasgupta, CEO, BARC India, said, “We are pleased with the response we received from the industry. While the certification test was initially launched as a pay service, we have now made it free for all our subscribers. This has been done to encourage more professionals to take the test and benefit from it.”
BARC India subscribers can appear in the test using only their official domain name and email id on http://www.barcindia.co.in/bmw-online-certification.aspx. Those registering for the test with their personal email id will have to pay through the payment gateway.