Raman returns to Grey from Lowe Lintas, where he was Executive Director. He will lead the agency's Strategy offering across its offices in India
BestMediaInfo Bureau | Delhi | September 1, 2016
Grey Group India has appointed Arun Raman as National Planning Head. With Raman on board, the agency adds a new dimension to its Creative, Servicing and Digital partnerships which remain focused on creating famously effective work.
Raman will lead the agency's Strategy offering across its offices in India. He will be based in Mumbai, reporting to Sunil Lulla, Chairman and Managing Director, Grey Group India.
Raman returns to Grey from Lowe Lintas, where, as Executive Director, he worked across India and Sri Lanka on an array of clients such as Tata Beverages, Unilever, Axis Bank, Britannia and Indian Rayon amongst others. His strategic stewardship of Mullen Lowe Sri Lanka saw the organization win the coveted Agency of the Year 2015 at the Effie’s Sri Lanka 2016.
Lulla said, “We welcome Arun back. Arun’s stellar experience and understanding of brands across numerous branding disciplines is truly remarkable. With the right attitude, mindset and unique working style, he is undoubtedly one of the best planners we have hired to give demonstrable impact on our existing and new brands, creativity, businesses and people. We are happy to have him back in the space that he can explore freely to lift our brand’s strategy and able to give a whole new identity to our agency and client’s products.”
In an extensive career spanning of over 23 years, Raman has worked with well-known brand communication companies in India such as Lowe, StrawberryFrog/ Famous, Publicis, Grey, DDB Mudra and FCB Ulka, along with extensive consumer management experience internationally. Financial, FMCG, textiles, automobiles, beverages, real estate, telecom, corporate, etc., are a few sectors he has worked on.
His marketing and strategic development expertise has helped strengthen the equity for brands such as Titan, Raymonds and Mahindra as well.
Speaking of his move, Raman said, “Grey Group is truly playing the ‘integration’ game impressively. I am looking forward to elevating the ‘Famously Effective’ credo of Grey to become a way of life across our offices and teams. And we are going to have loads of fun looking for new opportunities across our truly impressive current client roster, as well as the kind of clients we seek for us.”
Raman holds a Master’s degree in Business Administration (Marketing) from Pune University. He unwinds from the pressures of advertising with music from the sixties and seventies, solving crosswords, and following news and trends the world over.