ZEEL picks HUL's Punit Misra as CEO

Punit Goenka, MD and CEO, ZEEL, will relinquish his CEO role for Misra. The company has offered the CEO - Domestic Broadcast Business position to the veteran Unilever hand for the first time after Pradeep Guha's departure in 2008. He is slated to join from October 1, 2016

BestMediaInfo Bureau | Delhi | August 25, 2016

Punit Misra

After eight years since Pradeep Guha stepped down as CEO of Zee Entertainment Enterprises (ZEEL), the company has found a new CEO - Domestic Broadcast Business in HUL's Executive Director and Vice-President - Customer Development, Puneet Misra, according to highly reliable sources. Punit Goenka, who is the Managing Director and CEO of ZEEL, is expected to relinquish the CEO hat for Misra.

Misra, 45, who spent his entire career with India's top FMCG company, will report to Goenka. He is slated to join from October 1, 2016, the sources informed BestMediaInfo.com.

Misra joined HUL as a Management Trainee in 1996 and has worked in leadership roles across Customer Development, Brand Building, Brand Development and General Management within HUL as well as in the Global Customer Development team of Unilever. He has worked across several categories including Home Care, Personal Care and Foods through various roles in Customer Development and Marketing.

Prior to his appointment as Executive Director – Sales and Customer Development for HUL, Misra was Vice-President in the global Unilever Customer Development team. In that capacity, he was the Unilever lead for Route To market, Traditional Trade Channels and Customer Development IT innovation. He has played a key role in helping shape the Route To market agenda across diverse markets – from Central and South Africa to South-East Asia and key markets in Latin America. As the lead for Unilever's CD IT portfolio, he managed the creation and execution of Unilever's CD IT programme across Modern and Traditional Trade markets globally. Most notably, he led Unilever's global project on creating a leading edge distributor management system.

Misra was head of Sales and Marketing for the Ice Cream category from 2009 to 2011. Prior to that, he was Category Director for Skin Cleansing for South Asia from 2007 to 2008. He was responsible for the Skin Cleansing business of HUL as Marketing Manager from 2005 to 2007 and prior to that he handled customer development for Home and Personal Care business in North India for HUL from 2003 to 2005.

Misra is an Electrical Engineering graduate from Indian Institute of Technology, Roorkee (formerly University of Roorkee) and has a PGDBM in Finance and Marketing from XLRI, Jamshedpur.

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