The television series chronicling the journey of the 16 finalists will be aired on Colors Infinity from August 27. Lara Dutta will mentor the contestants
BestMediaInfo Bureau | Mumbai | August 16, 2016
Yamaha Fascino Miss Diva 2016 has launched a six-part television series that will chronicle the journey of the 16 finalists of the beauty pageant. The winner of the pageant will represent the country at Miss Universe 2016. Bollywood actor and former Miss Universe Lara Dutta unveiled the finalists of the pageant and the first look of the TV series.
The series will be aired on Colors Infinity from August 27 on Saturday and Sunday at 7 pm.
Speaking on the partnership, Ferzad Palia, Executive Vice-President & Head – English & Youth Entertainment, Viacom18, said, “Colors Infinity has always aimed to consistently provide viewers with a unique experience through its disruptive international and home-grown programming. The concept of Yamaha Fascino Miss Diva – Miss Universe India 2016 seamlessly integrates into our channel’s unique proposition. We are delighted to partner with them this year, and wish the participants and winners luck.”
Yamaha Fascino has partnered with the pageant as the title sponsor.
Speaking on the occasion, Roy Kurian, Vice-President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “Yamaha Fascino Miss Diva – Miss Universe India 2016 is the right platform for modern Indian women to get recognised for their passion and aspirations. We are proud to be the title sponsor of the Yamaha Fascino Miss Diva – Miss Universe India 2016, for the third time in a row. As a young brand, we firmly believe in the potential of young India. With this in mind, we at Yamaha want to support, encourage and give them a more fulfilling life.”
Yamaha Fascino will also cast one of the lucky finalists to feature in a brand new TV commercial for them.
Lara Dutta, the mentor and host for the show, said, “I am looking forward to the journey of mentoring the gorgeous finalists and starting the exciting shoot of the television series with them. The six episode tele-series will chronicle the journey of the shortlisted finalists from across the country and the winner will represent India at the prestigious Miss Universe pageant. The viewers will get a sneak peek into the high octane, glamorous journey that the finalists will take this year in this sensational promo and will get a chance to be a part of their journey as they race ahead to clinch the title. I will be mentoring these girls on various parameters like elegance, confidence, poise, intelligence and the right attitude.”
The shoot for the series will start on August 18. The 16 finalists who made their way through a fine screening will be seen competing for various attributes like photoshoot, ramp walk, TV commercial shoot, perfect body, boot camp and many more. The finalists will be seen entering The Diva Villa located at Madh Island where they will live with their fellow contestants and be mentored by Lara Dutta and experts from the industry. The finalists will undergo rigorous training to reach closer to the crown.