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Twitter introduces promoted #stickers

PepsiCo is the exclusive global launch partner for Promoted #Stickers, unveils #PepsiMoji stickers to ten countries in the world, including India

Twitter introduces promoted #stickers

 PepsiCo is the exclusive global launch partner for Promoted #Stickers, unveils #PepsiMoji stickers to ten countries in the world, including India

BestMediaInfo Bureau | Delhi | August 17, 2016


In an increasingly competitive world, marketers are constantly on the lookout for innovative solutions to breathe life into their brands. To help brands achieve that level of personification, Twitter is always looking to provide fun ways for people and brands to express themselves on the platform. Creative expression tools like GIFs, Polls, and emojis help brands drive deeper customer engagement.

Twitter recently introduced #Stickers, a fun new way for users to add a pop of creativity to photos and connect them to the world on the platform. Since then, millions of photos have been Tweeted using #Stickers in creative and dynamic ways across sports, news, and entertainment.

Starting yesterday, brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. This represents a huge opportunity for brands to drive brand affinity and raise awareness of their message at scale.

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Brands can design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way. #Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable to anyone who taps your brand’s sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.

Pepsi is the exclusive launch partner of Promoted #Stickers, and will share nearly 50 custom stickers across 10 markets, including India, for fans to use as part of their global PepsiMoji campaign. The partnership also includes a custom Niche creator campaign showing consumers how to use their #Stickers, as well as a branded Pepsi emoji and a Promoted Trend. This campaign marks the largest partnership between Twitter and Pepsi to date.

Promoted #Stickers are available globally to select marketers with a managed account.

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