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Times Network launches new show Luxury Time

The show will be aired across its six channels and will feature experts from the field to talk about latest trends

August 30, 2016

times network logo

In an industry first, Times Network recently announced the launch of a new show that will air across six of its channels and will span across genres of news, entertainment and movies. Based on premium luxury, the show, ‘Luxury Time’ is slated to air on weekend primetime slots on its key network channels ET Now, Times Now, Magicbricks Now, Romedy Now HD, Romedy Now SD and MN+.

The show went live from August 27, 2016 and the show promises to showcase luxury in the true sense – luxurious living, aspirational brands, gourmet cuisines, exotic destinations and the likes.

Ashit Kukian Ashit Kukian

Ashit Kukian, President Revenue, Times Network, said, “Luxury industry in India is a fast-growing industry with an average growth rate of 15 per cent to 20 per cent. Being the strongest in the English language space, reaching to 67 per cent of the English-speaking audience, Times Network attracts the leisured and privileged class of the HNIs. This makes the network and the show, ‘Luxury Time’ the best platform for the luxury industry to connect with its target audience and offer viewers unique experiences within the world of luxury. Additionally, the group lends brand ‘Luxury Time’ the rich history of being India’s largest and oldest media house, while leading in multiple segments.”

Kukian added, “It is expected that in 2020, the average age of an Indian will be 29 years, which reflects that the spending power of this population will continue to grow and they will be spending over 40 per cent of their monthly income on some of the world’s largest luxury brands. Keeping this in mind, the timing for launching the show now was most appropriate to reach millennial who are ready for exclusive experiences. Luxury Time will showcase forward-thinking ideas in luxury travel, business, culture, fashion, food and technology.”

The debut season will comprise of 12 episodes of 30 minutes each and will span across categories like travel, lifestyle, personal care, accessories, fashion, gourmet, gadgets and premium stationery.

Each episode will feature notable experts and celebrities who will talk about the latest trends in each of the categories. The show promises names such as: Bulgari CEO, Jean-Christophe Babin; Chopard Co-President and Creative Director, Caroline Scheufele; Tag Heuer CEO, Jean-Claude Biver; Breitling VP Jean-Paul Girardin; Maharaja Gajendra Singh of The Ummaid Bhavan Palace, Jodhpur; jewellery designer Nirav Modi; fashion designer Raghavendra Singh Rathore and Gauri Devidayal, Partner, The Table among others.

The schedule across channels is as below:

Channels Days Original Telecast Repeat Telecast
Times Now Saturday and Sunday 6:30 pm 11:30 am
ET Now Saturday and Sunday 10:30 pm 3:30 pm
Magicbricks Now Saturday and Sunday 6:30 pm and 10:30 pm 3:30 pm and 6:30 am
Romedy Now HD Saturday and Sunday 10:00 am 8:30 am
Romedy Now SD Saturday and Sunday 10:00 am 8:30 am
MN+ Friday and Saturday 8:30 pm 9:00 am

Media Contacts:

Ishita Shah

ishita.shah@adfactorspr.com

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