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Taproot Dentsu secures only shortlist at Clio Awards 2016

The agency’s work for IOAA has been shortlisted in Print Technique under Photography category

BestMediaInfo Bureau | Delhi | August 23, 2016


The Clio Awards, esteemed international advertising, design and communications competition, announced the shortlists for 2016 competition to be held on September 28 at American Museum of Natural History in New York.

Taproot Dentsu India’s work for Indian Outdoor Advertising Association titled Newspaper Works Best in Outdoor; Radio Works Best in Outdoor; Television Works Best in Outdoor; Digital Works Best in Outdoor’ was the only Indian shortlist for 2016 Clio Awards. The campaign has been shortlisted in Print Technique under Photography category.

It may be recalled that the campaign had won the Gold Lotus in Photography at Adfest 2016 and had secured two shortlists at Cannes Lions 2016 for Print & Publishing Lions.

The campaign was launched last year in August at the outdoor industry gathering OAC (Outdoor Asia Convention) where around 400 industry leaders across India had gathered, and highlighted the ‘Power of Outdoors’.

Conceptualized by Dentsu Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror.

At any given point many billboards across the country are empty, either with the media owner’s logo or phone number. The idea was to utilize this unused inventory to benefit the outdoor industry by reaching out to brands, advertisers, media planners by putting up this campaign on the empty billboards to.

Many big and small media owners came forward to use these creatives on their site for the betterment of the community. The campaign was shot in different parts of India like the Rann of Kutch, Wai, etc., to bring out the pan-India flavour. The media plan consisted of billboards in Bangalore, Mumbai and Delhi, print campaign and activations in selected strategic places.

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Entrant Company: Taproot Denstu India

Agency: Taproot Dentsu, Mumbai

Production Company: Raka Productions, Mumbai

Chief Creative Officer: Santosh Padhi

Creative Director: Santosh Padhi Taproot Dentsu, Mumbai

Art Director: Santosh Padhi

Copywriter: Santosh Padhi

Chief Creative Officer: Agnello Dias

Copywriter: Mayuresh Dubhashi

CEO: Umesh Shrikhande

Photographer: Prashant Godbole

Finisher: Milind Palav

Producer: Rakesh Shirke

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