Sony Six makes digital innovation for TNA Wrestling

With the launch of its first-ever digital comic strip for TNA Wrestling, the broadcaster is taking innovation to another level

BestMediaInfo Bureau | Mumbai | August 4, 2016

Sony Six (a part of Sony Pictures Networks India, SPN) is taking innovation to a whole new level by launching its first-ever digital comic strip for one of its wrestling properties, Total Non-Stop Action (TNA).

The inaugural comic strip featured on the digital platforms (Twitter and Facebook) of Sony Six on August 3, 2016. The initiative features some of the biggest names in wrestling who are associated with TNA. Some of the key characters include Jeff Hardy, Matt Hardy, EC III, Gail Kim, Bram, Lashley, Moose and President Dixie Carter.

Diamond Comics, one of the largest publishing houses in India, has been roped in to make some real-life images of the wrestlers. The digital initiative aims to reach out to the target audience through unique content on social media.

The TNA comic strips are inspired by superhero comics who are larger than life and promise to generate a lot excitement for the viewers. The comic strips will serve as a preview to the TNA Impact show for the coming week and the rivalry portrayed between the wrestlers will then continue onscreen for some explosive action.

The comic strip will have a vocal altercation between EC III and Miracle, as they threaten to take down the other one down at the TNA Heavyweight Championship. The comic strip will be a teaser to EC III and Miracle's face-off in the Bound for Glory playoffs, thus increasing the excitement levels for the upcoming episode.

The channel has taken the digital route to reach out to teenagers and the youth, who are more equipped with the medium. The strips promise to capture the imagination of a young audience through this distinctive form of storytelling for wrestling entertainment fans in India.

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Networks, said, “At SPN, we are looking at innovative ways to reach out to our consumers and keep them engaged at all times. Through the digital comic strip, we aim to build and sustain that interest and excitement for TNA.”

He added, “Wrestling has been an integral part of the Indian sporting culture for many years and now, is now growing rapidly in the fight sport category on a global scale. Today's youth is in awe of the whole 'superhero culture' and hence we have used this digital initiative as a medium to reach out to our target audience.”

TNA boasts some of the biggest international wrestlers, and has also roped in India's Mahabali Shera. TNA Impact Wrestling is telecast every week on Tuesday, at 1700-1830 hours on Sony Six and Sony Six HD. The digital comic strip was released a week prior on the social media pages of Sony Six and Sony Six HD.

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