Smarties 2016 announces jury and awards shortlist

The awards by Mobile Marketing Association will honour innovation, creativity and success in the field of mobile marketing

BestMediaInfo Bureau | Mumbai | August 24, 2016

The Mobile Marketing Association (MMA) recently announced the jury and awards shortlist for the 2016 edition of the MMA India Smarties Awards. Smarties honours innovation, creativity and success in the field of mobile marketing. The awards will take place on October 7 at The Leela Ambience Hotel, Gurgaon.

With entries from across India, the shortlisted entries represent the platform's immense potential to reach and engage connected consumers in unique and original ways. The shortlist was selected by the Smarties pre-screening council, which includes more than 107 senior-level mobile marketers from India, Singapore, Indonesia, Vietnam, China, Thailand and Australia. These entries will now undergo review by the MMA's 'all-brand jury' consisting of celebrated marketers from leading corporate in India. The jury will evaluate the shortlisted campaigns under 15 categories on four criteria -- strategy, execution, creativity and results.

The award covers everything from brand awareness to innovation, video to rich media and social media, and strives to find the best campaigns from across the country. The awards celebrate the excellent work being done on mobile by both brands and agencies, and to inspire marketers to push the envelope in their own campaigns.

D Shivakumar

MMA India, Chairperson and Chairman and CEO, PepsiCo India Holdings, D Shivakumar, said, “The mobile has become a consistent game-changer for marketers in India today. It's interesting to see how marketers are constantly learning to innovate with this medium. Given the mobile-marketing innovations we are seeing this year, it's clear that the industry is taking notice and using the mobile evolution in the country to their advantage. The jury this year is faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home coveted Smarties.”

Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific, said, “Mobile's pervasiveness, flexibility and capacity for creativity are driving the transformation of business and marketing. This is evident in the entries that are representative of the breakthrough mobile strategies that have been adopted by brands and agencies in varied industries through the past year. The response that we have received for Smarties India 2016 is very encouraging and demonstrative of the growing potential of mobile marketing in India. We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”

The 2016 Smarties shortlist consists of 85 campaigns over 15 categories from all over the country with an incremental participation from regional markets. Entries are from across the industry verticals like healthcare, sports, auto, ecommerce, mobile fast-moving-consumer-goods (FMCG) and so on. Cross-media integration and relationship building with maximum entries has further solidified the importance for traditional media to work with and leverage mobile for consumer engagement.

For more information on the awards and to view the full list of shortlisted entries, visit: http://www.mmaglobal.com/india/smarties2016

Info@BestMediaInfo.com

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