With a rich experience of 20 years, Khanchandani will be responsible for driving strategic business initiatives, new technologies and customer engagement
BestMediaInfo Bureau | Mumbai | August 3, 2016
Reliance Broadcast Network (RBNL) recently strengthened its leadership team with the appointment of Vikas Khanchandani as its Chief Business Officer. With over 20 years of experience working across digital, television and ad and media technology, Khanchandani will be responsible for driving strategic business initiatives, new technologies and customer engagement. He will report to Ashwin Padmanabhan, COO, RBNL.
Speaking about the appointment, Ashwin Padmanabhan, COO, RBNL, said, âWe are happy to have Vikas on board who comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth story of the group.â
Prior to RBNL,Â Khanchandani was the co-founder of AIDEM Ventures where he played the dual role of managing existing businesses of AIDEM even while he was aggressively driving the growth agenda of building a unique and valuable media sales and services company.
Khanchandani was also a part of the core leadership team which set up NDTV Media. Under his leadership, the channel witnessed phenomenal growth, creating a benchmark within the news genre and leading the category. He started his media career with Star India as a key member of the strategic planning and management team which worked on sales strategies for the networkâs channels.