The radio channel, co-curated by Diljit Dosanjh, will localise content with a Bollywood twist
BestMediaInfo Bureau | Mumbai | August 16, 2016
Radio Mirchi, one of India’s leading radio stations, was recently launched in Chandigarh. The station is co-curated by Diljit Dosanjh who was recently seen in Bollywood movie ‘Udta Punjab’. Dosanjh has handpicked the songs and has provided inputs for the shows that will air on Mirchi 98.3 FM.
The channel will localise the content keeping in mind the requirement of listeners in the city and at the same time add a twist of Bollywood. The strategy has been decided after an extensive research and opinions from Dosanjh, says Bhanu Pratap Singh, Vice-President and Cluster Head, Punjab, Himachal and J&K, Radio Mirchi.
Along with the best Punjabi and Bollywood music, the channel will keep its listeners entertained by bringing in radio content, comedy, updates and infotainment.
Dosanjh sent Mirchi his best wishes and said, “Chandigarh has a special place in my heart and I am so glad that Mirchi approached me to co-curate their station. This gives me an opportunity to give something back to my fans from the city. My association with Radio Mirchi goes back many years and they have a proven track record in delivering a great listener experience. I have given my inputs on the song list and the shows for the Mirchi Chandigarh product and I’m sure it will strike a chord with the listeners. It was a great pleasure working with the Mirchi team.”
Mahesh Shetty, COO, Radio Mirchi, said, “Chandigarh is a very important city in our expansion plans and we are extremely excited to be here. Working with Diljit on our Chandigarh station was a no-brainer. We didn’t think there was anyone better who would know exactly what the people of this city want. And for the formal launch our new station, we are absolutely thrilled to be associated with one of the hottest new stars of Bollywood Tiger Shroff and one of the popular directors, Remo D’Souza.”