Ganapathi replaces Neha Contractor who moves to another role in the organisation
BestMediaInfo Bureau | Mumbai | August 26, 2016
Orchard Advertising has appointed Ganga Ganapathi as Senior Vice-President and Branch Head of its Bangalore office. Ganapathi replaces Neha Contractor, the current Branch Head and Vice-President who moves to another role within the group.
Speaking about her new role, Ganapathi said, âFor me, joining Orchard has meant buying into an audacious dream, a dream where the foundations have been laid and now need building upon. After so many years in advertising, one grows to love the business for everything that it can be, and must be. I'm hoping to make a difference to this wonderful world we love (or love to hate) while achieving some ambitions that are very close to my heart in the space of growing people, storytelling and concrete business impact.â
Kaizad Pardiwalla, Chief Operating Officer, Orchard Advertising, said, âGanga has extensive experience in the advertising industry, having worked on well-known brands such as Diageo, Lenovo, IBM, Air Asia, Himalaya. Orchard is an agency with tremendous upward momentum and is constantly delivering discontinuous business growth for our clients through our philosophy of Culture Hacking (leveraging strong and relevant cultural insights to fuel brand growth). I am delighted to have a talented and creative professional like Ganga on board to drive our vision and purpose further.â
Ganapathi joins Orchard with 18 years of experience, eight of which were in advertising of which she spent five-and-a-half-years at HP Global Analytics. Ganapathiâs advertising stint began with DDB Mudra and Ogilvy where she worked on brands such as IBM, TTK Prestige, Titan, Lenovo and Diageo. In 2013, she moved back to Ogilvy as Vice-President of the IBM global business. Her last stint was with Ogilvy Soho Square as VP and Head of Office, with brand engagements such as Himalaya Herbals, Bangalore International Airport, Air Asia and Diageo.
Apart from her day job, Ganapathi is actively involved in the #saveRCauvery campaign, and campaigning for greater gender diversity in the corporate world.